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To: Jonathan Lebed who wrote (20)10/24/1998 4:53:00 PM
From: Jonathan Lebed  Respond to of 48
 
Happy Kids Inc. Reports Record Third QuarterEPS of $0.33, Up 57.1% From Pro Forma 1997 EPS

Company's Operating Profit Margin Grows to 13.4%

Highlights:

* Net sales up 24.4% to $47 million

* Gross Profit Margin rises to 26.1%, from 24.9%

* Operating profit margin rises to 13.4%, from 10.6%

* Net income grows 103% to $3.4 million from pro forma net income of

1.7 million

* Earnings per share increase to $0.33, compared to pro forma earnings per

share of $0.21 for the third quarter a year earlier

NEW YORK, Oct. 22 /PRNewswire/ -- Happy Kids Inc. (Nasdaq: HKID), a
designer and marketer of custom-designed, licensed and branded children's
apparel, today announced record results for the third quarter and nine months
ended September 30, 1998.

3 Month Results

Net sales increased to $47 million for the 1998 third quarter, up
24.4% from $37.8 million for the same quarter a year earlier. Net income
increased 103% to $3.4 million, or $0.33 per share for the 1998 third quarter,
from pro forma net income of $1.7 million, or $0.21 per share in the same
quarter of 1997. Third quarter 1998 earnings per share figures reflect a
32.7% increase in shares outstanding, the result of the Company's
April, 1998 IPO.

Jack M. Benun, Chairman, President and Chief Executive Officer of
Happy Kids, said, "Our improved net sales were driven by the continued success
in both our licensed products and private label programs. Concerning our
licensed products, we have seen a deepening penetration with retailers and a
heightened popularity with consumers. Our strategy of continually expanding
our diverse portfolio of established, well recognized properties substantially
reduces Happy Kids' fashion risk and positions us well in multiple tiers of
retail distribution.

"In addition to our sales momentum, the Company's significantly increased
profitability also reflects Happy Kids' improved margins. For the quarter
ended September 30, 1998 our gross profit margin was 26.1%, compared to 24.9%
for the same period in 1997. This increase is in a large part the result of
the Company's favorable sales mix. As a percentage of net sales, our
operating profit margin was 13.4% in the 1998 third quarter compared to 10.6%
in the year ago third quarter. This substantial improvement reflects our
ability to leverage our infrastructure of in-house design teams, customer
service personnel and sales and marketing staff," said Mr. Benun.

Nine Month Results

For the first nine months of 1998, the Company reported net sales of
$114.7 million, up 48% from $77.3 million for the comparable nine months in
1997. Pro forma net income for the nine month period ended September
30, 1998 increased to $6.4 million, a 262% increase from pro forma net income
of $1.8 million in the first nine months of 1997. Pro forma earnings per
share for the nine months ended September 30, 1998 increased to $0.68 per
share versus pro forma earnings per share of $0.23 in the 1997 period, up
196%. Pro forma earnings per share figures in the 1998 nine-month period
reflect a 21.5% increase in shares outstanding, the result of the Company's
April, 1998 IPO.

Outlook/Business Strategy

Mr. Benun continues, "Our pre-sell sales strategy continues to provide us
with good visibility regarding our future prospects. Based on orders received
as of September 30, 1998, our backlog grew to $105.9 million, which we expect
to fill over the following six to nine months, compared to $85.8 million at
the same time in 1997, up 23.4%. Accordingly, we believe that Happy Kids is
well positioned to continue experiencing strong growth and profitability in
the fourth quarter of 1998 and the first quarter of 1999. In particular,
during this period, we believe that the Company can sustain sales growth in
the range of 20% to 25% and maintain gross margins at their historical levels
of 25%.

"The Company's strong financial position is enabling us to expand our
channels of distribution which include multiple tiers such as mass market
retailers, mid-tier distributors, department stores and specialty retailers
and to aggressively acquire new licenses, including our two newest licenses,
World Wrestling Federation (WWF) and Arthur, the title character of a leading
children's book published by Random House. To date, Arthur books have sold
more than 24 million copies, 10 million in this year alone, and the Arthur
television show is presently the highest rated preschool program on
television, with over 16 million weekly viewers in the U.S. It's worthy to
note that our WWF license was launched during the third quarter and we are
seeing strong sell throughs at all tiers of distribution. With respect to
Arthur, we expect to launch this property through a major retailer in Fall,
1999," stated Mr. Benun.

"In summary, our long-term relationships with leading retailers over
multiple distribution channels and our growing portfolio of popular licenses
and brands put the Company in a unique and very strong competitive position
moving forward," concluded Mr. Benun.

Happy Kids Inc. is a New York-based designer and marketer of
custom-designed, licensed and branded children's apparel. Among the Company's
major licensed and branded apparel programs are AND 1, B.U.M. Equipment,
Nickelodeon's Rugrats and Sesame Street for KMart.

This press release contains forward-looking statements. Actual results
may differ materially from those projected in the forward-looking statements.
Important factors that could result in such differences include: general
economic conditions, dependence on license arrangements, dependence on private
label relationships, reliance on key customers, competition, seasonality of
sales, cyclicality and trends in the apparel industry and other factors
identified in the Company's prospectus dated April 2, 1998.

HAPPY KIDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(unaudited)

(in thousands, except per share amounts)

For the Three Months For the Nine Months

Ended September 30, Ended September 30,

1998 1997 1998 1997

Net sales $46,993 $37,771 $114,721 $77,328

Cost of goods sold 34,750 28,359 85,302 57,908

Gross profit 12,243 9,412 29,419 19,420

Operating expenses:

Selling, design

and shipping 3,648 2,832 9,653 7,552

General and

administrative 2,310 2,570 6,886 6,281

Total operating

expenses 5,958 5,402 16,539 13,833

Operating earnings 6,285 4,010 12,880 5,587

Interest expense, net 472 1,154 1,790 2,522

Income before income

taxes 5,813 2,856 11,090 3,065

Provision for income taxes:

Income taxes

(benefit) 2,442 372 3,838 393

Deferred tax benefit -- -- (1,024) --

Total income taxes 2,442 372 2,814 393

Net income $3,371 $2,484 $8,276 $2,672

Basic income per

common share $0.33 $0.32 $0.88 $0.34

Weighted average

common shares

outstanding 10,280 7,750 9,406 7,750

Diluted income

per common share $0.33 $0.32 $0.88 $0.34

Weighted average common

shared outstanding 10,284 7,750 9,419 7,750

Pro forma data (unaudited):

Historical income before

provision for

income taxes $5,813 $2,856 $11,090 $3,065

Income taxes (benefit) 2,442 1,199 4,658 1,287

Net income $3,371 $1,657 $6,432 $1,778

Pro forma basic

income per share $0.33 $0.21 $0.68 $0.23

Pro forma weighted

average common

shares outstanding 10,280 7,750 9,406 7,750

Pro forma diluted

income per share $0.33 $0.21 $0.68 $0.23

Pro forma weighted

average common

shares outstanding 10,284 7,750 9,419 7,750

HAPPY KIDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

September 30, December 31,

1998 1997

ASSETS (unaudited)

CURRENT ASSETS

Cash $357 $374

Due from factor 25,111 24,232

Accounts receivable - trade (net of

allowance of $513 at September 30, 1998

and December 31, 1997) 636 316

Inventories 21,331 16,316

Due from shareholders -- 347

Other current assets 4,352 1,139

Total current assets 51,787 42,724

FIXED ASSETS - NET 1,501 1,476

OTHER ASSETS 547 752

Total Assets $53,835 $44,952

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES

Due to bank $8,315 $24,863

Current portion - capital lease obligations 37 49

Accounts payable and accrued liabilities 10,067 11,393

Due to shareholders 314 --

Total current liabilities 18,733 36,305

DEFERRED RENT PAYABLE 524 584

CAPITAL LEASE OBLIGATIONS -- 19

DUE TO SHAREHOLDERS 5,405 1,400

COMMITMENTS

SHAREHOLDERS' EQUITY:

Preferred stock - 5,000 shares

authorized, $.01 par value; no shares

issued and outstanding -- --

Common stock - 30,000 shares authorized,

.01 par value; 10,280 and 7,750 shares issued

and outstanding at September 30, 1998

and December 31, 1997, respectively 103 78

Additional paid-in capital 23,263 1,119

Retained earnings 5,807 5,447

Total shareholders' equity 29,173 6,644

Total liabilities and

shareholders' equity $53,835 $44,952

SOURCE Happy Kids Inc.

CO: Happy Kids, Inc.

ST: New York

IN: HOU

SU: ERN

10/22/98 11:09 EDT prnewswire.com