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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: OtherChap who wrote (21151)10/11/1998 5:26:00 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
The answer is simple. Up until recently, most net companies were writing off advertising
expenditures of any sorts as "research and development" or even worse as "one time
non-recurring charges."


OC,

I am very bearish on AMZN as you well know. However, AMZN has never written of their advertising as R & D. They have grouped their fulfillment expenses with their advertising but have always taken them as expenses.

Glenn