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To: John Rieman who wrote (36657)10/12/1998 4:04:00 PM
From: Don Dorsey  Respond to of 50808
 
(BSNS WIRE) C-Cube Aligns for Focused Growth; Semiconductor Division App
C-Cube Aligns for Focused Growth; Semiconductor Division Appoints President


Business Editors & Computer Technology Writers

MILPITAS, Calif.--(BUSINESS WIRE)--Oct. 12, 1998--C-Cube
Microsystems Inc. (Nasdaq:CUBE), announced today the appointment of
Mr. Umesh Padval as president and general manager of its Semiconductor
division.
C-Cube's systems division -- DiviCom -- will continue to be led
by Dr. Tom Lookabaugh, DiviCom's president and general manager. The
two divisions as well as the finance and administration functions will
continue to be led by Dr. Alexandre Balkanski, C-Cube Microsystems
Inc.'s president & CEO. This structure will allow C-Cube's two
divisions to focus their execution on sustained and defensible growth
in the digital video marketplace.
As president and general manager of C-Cube's Semiconductor
division, Padval will manage all aspects of C-Cube's semiconductor
business, which addresses both the communications and consumer markets
for digital video. Padval joins C-Cube from VLSI Technology where
he most recently served as senior vice president and general manager
of the Consumer Digital Entertainment division.
In this position, Padval managed all aspects of VLSI's
set-top business, including operations management and strategic
direction. Prior to this position, Padval served as senior vice
president and general manager of the Computing Solutions division.
Before joining VLSI, Padval worked for Advanced Micro Devices
where he held a variety of marketing and engineering positions.
Dr. Lookabaugh manages all aspects of C-Cube's systems division
-- DiviCom. He co-founded DiviCom as vice president of research and
business development in June 1993. Lookabaugh later served as
senior vice president and general manager before his appointment to
president and general manager in December 1997. Prior to co-founding
DiviCom, Lookabaugh was executive director of research at
Compression Labs Inc. (CLI).
"As digital video further penetrates the communications and
consumer markets, C-Cube must continue to quickly and flawlessly
execute on critical emerging market opportunities in order for us to
grow our market leadership position," said Dr. Balkanski.
"Mr. Padval's strong track record in both semiconductor general
management and in digital video provides us with the critical
ingredients for strong operational leadership and strategic execution
for our semiconductor division."

About C-Cube Microsystems

C-Cube Microsystems Inc. is an industry leader in the development
and delivery of highly integrated digital video silicon solutions that
address the communications and consumer markets.
C-Cube is headquartered in Milpitas, California with offices in
North America, Europe and Asia. Its stock is traded on the Nasdaq
National Market under the symbol CUBE. C-Cube can be reached at
408/490-8000 or on the World Wide Web at c-cube.com.

About DiviCom Inc.

DiviCom is a wholly-owned subsidiary of C-Cube Microsystems Inc.
DiviCom develops and integrates products that make digital video
networking possible. Products include audio/video encoding, data
broadcast solutions, network management systems, consulting and
integration services.
Based on the MPEG-2, DVB and ATSC international standards,
DiviCom's products enable digital video broadcasting over a variety of
networks including satellite, wireless, fiber, copper and cable.
DiviCom is based in Milpitas, Calif. and can be reached at
408/944-6700 or on the World Wide Web at divi.com.

Note to Editors: C-Cube and the C-Cube logo are registered
trademarks of C-Cube Microsystems Inc.

--30--slt/sf* cmf/sf

CONTACT: C-Cube Microsystems Inc., Milpitas
Mary Giani, 408/490-8628 (Corporate PR)
mary.giani@c-cube.com
Nick Kormeluk, 408/490-8052 (Investor Relations)
nick.kormeluk@c-cube.com

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
MANAGEMENT CHANGES

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