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To: Ron McKinnon who wrote (16745)10/13/1998 5:21:00 PM
From: Johnathan C. Doe  Respond to of 53068
 
Analog Devices Marks 50th ADSL Design Win

ADI ADSL Chipsets Embraced by Wide Range of Distinguished Communications Equipment
Makers

NORWOOD, Mass., Oct. 13 /PRNewswire/ -- Analog Devices (NYSE: ADI - news) today announced its DMT (Discrete
Multi-Tone) standards-based ADSL (Asymmetric Digital Subscriber Line) chipset is being employed by 50 companies
developing or producing ADSL modems used for high-speed Internet access and multimedia services. The chipset is based on
full-rate ADSL and DSL Lite technology jointly developed with partner Aware Inc. (Nasdaq: AWRE - news), a leading ADSL
technology provider.

ADI's chipset design-in lead spans across all major categories of communications equipment, including central office switches,
digital loop carriers, analog modems and routers. The 50 companies who chose ADI's ADSL chipset include most of the
world's leading communications equipment makers and include: 3Com Corporation, ADC Telecommunications, Diamond
Lane, Efficient Networks, Ericsson, ECI Telecom, Fujitsu, Lucent, Newbridge Networks, Pulsecom, Samsung and Sumitomo.
A number of these companies are already deploying commercial services into the field, and others have recently announced
winning tenders from major operators.

''ADI is well positioned to serve the ADSL market as it heats up,'' said Gregory Sheppard, Vice President at Dataquest. ''The
breadth of design wins with its chip set are indicative of the appeal of ADI's technology and approach to the market,''
Sheppard said.

Based on Dataquest market share information, ADI's ADSL chipsets are being used by companies that represent a 65 percent
market share of the world's public switches, a 90 percent share of the digital loop carrier market, a 40 percent share of the
analog modem market and a 65 percent share of the router market.

''Analog Devices' commanding design-in lead has been achieved through delivering on the level of quality, performance and
reliability sought by 50 of the most demanding communications equipment manufacturers in the world,'' said Jerald Fishman,
President and Chief Executive Officer of Analog Devices.

''These leading companies realize that our chipset is the most comprehensive solution and has become a standard in the
industry by offering unparalleled performance, functionality and interoperability. Because of this, manufacturers can produce
ADSL modems more quickly and cost-effectively than ever before, with the least risk for the fastest time to market,'' said Mr.
Fishman.

The DMT-based AD20msp910 chipset from Analog Devices, Inc. speeds and simplifies development of ADSL modems for
high-speed Internet access and multimedia services and was released last year. The next-generation AD20msp918, announced
September 28, 1998, adds ATM functionality, improved performance, and support for ADSL over ISDN for the European
market. Both chipsets are fully compliant to all standards (ANSI T1.413 issue 2, ETSI TR328, ITU G.dmt and ITU G.lite for
splitterless), and both are complete solutions, including all micro-controller and all software (via collaboration with partner
Aware, Inc.). Using these comprehensive chipset solutions, manufacturers can produce ADSL modems today, as well as
develop a new generation of ADSL modems more quickly and cost-effectively than ever before.

ADI in ADSL

Analog Devices is the market leader in supplying standard-compliant ADSL chipsets and is a member of the Universal ADSL
Working Group (UAWG). The UAWG is comprised of leading PC vendors and telecommunications leaders with a goal of
proposing a simplified version of ADSL which will deliver to consumers high-speed modem communications over existing
phone lines based on an open, interoperable ITU standard. Analog Devices is also a founding member of the ADSL Forum,
established to advance worldwide deployment of the ANSI standard through education and awareness efforts.

About Analog Devices

With fiscal 1997 sales of $1.24 billion, Analog Devices (NYSE: ADI - news) is a leading manufacturer of precision
high-performance integrated circuits used in analog and digital signal processing applications. Analog's Communications
Division focuses on products for wireless and broadband wired communications applications. Headquartered in Norwood,
Massachusetts, the company employs approximately 7,500 people worldwide and has manufacturing facilities in
Massachusetts, California, North Carolina, Ireland, the Philippines and Taiwan.