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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?


To: drakes353 who wrote (721)10/13/1998 12:21:00 PM
From: Mark T. Heath  Respond to of 863
 
I'm not as sure as you on the short position. The doubling of sales over the previous quarter does show acceptance of the product. Time is not on the side of the company though in my opinion since the cash looks like it can last only two more quarters assuming the outlay continues to exceed the inflows.



To: drakes353 who wrote (721)10/20/1998 11:08:00 AM
From: Mark T. Heath  Read Replies (1) | Respond to of 863
 
The October, 1998 issue of Consumer Reports gives a little space to Enamelon. It states that their "dental consultants remain skeptical" to the Enamelon claims of remineralization. While acknowledging the company's own testing, the article states that Enamelon does not carry the "voluntary" ADA seal. Is this accurate? How is the ADA seal being on the tube voluntary?

In summary, the article encourages its readers (of which I am not one and just stumbled on the article ironically while sitting in my dentist's office) to stick to the toothpastes it had just rated in its August issue. The article states that Enamelon was "introduced too late for our August report" and was not included which would seem to be inaccurate to me given I've been using the product longer than that myself.