Speaking of Sprint PCS....
Sprint PCS Launches Advanced Wireless Service in Las
Vegas; New 100 Percent Digital Service Will Provide
Dramatic Improvements Over Cellular and Other
Wireless Services
Business Wire - October 13, 1998 11:32
LAS VEGAS--(BUSINESS WIRE)--Oct. 13, 1998--
The Clear Alternative to Cellular is Here
Sprint PCS, the nation's largest 100 percent digital, 100 percent PCS (Personal Communications
Service), single-technology wireless network, has announced the launch of its wireless service in Las
Vegas.
The launch represents the 164th metropolitan market to offer Sprint PCS nationwide wireless
service. In addition to Las Vegas, Sprint PCS recently launched service in Stamford, Conn.; and
Gainesville, Jacksonville, Tallahassee, Tampa and Saint Petersburg, Fla.; continuing the company's
rapid network expansion.
"Las Vegas is one of the most sophisticated wireless markets in the country, so consumers and
business here know a quality product when they hear one," said John Bischoff, area vice president
for Sprint PCS. "That's why we're not only providing Las Vegans with a better phone, but we're
also giving them a clearer connection that's more secure than conventional cellular service." Sprint
PCS invites Las Vegas customers to experience that quality for themselves by making a free call at
one of the company's Sprint PCS retail locations.
"Sprint PCS does not require any long-term, cellular-style contract commitment," said Bischoff.
"And our affordable service plans are generally priced less than comparable service offerings from
conventional cellular or wireless systems."
According to Bischoff, Sprint PCS service outlined a number of clear advantages over existing
wireless service.
CLEAR COMMUNICATIONS
-- Sprint PCS service provides crystal-clear call quality, virtually eliminating cross-talk and static.
-- Sprint PCS calls are encoded, which drastically reduces eavesdropping and unauthorized cloning
of subscriber identification numbers common to conventional cellular systems.
-- Sprint PCS also offers consumers the Samsung SCH-2000. The active flip phone features voice
activated dialing and has a suggested retail price of $179.99.
-- Sprint PCS also offers consumers the Sprint PCS Touchpoint, the phone with a mouse. The
advanced phone also features a large display screen ideal for text messaging. The Sprint PCS
Touchpoint has a suggested retail price of $179.99.
-- Sprint PCS offers consumers a compact phone manufactured by Sony, the Sony Z-100. The
small phone has a unique flip down microphone arm and has a suggested retail price of $199.99.
-- Sprint PCS offers two dual-band phones each with a suggested retail price of $179.99 and
$129.99. Dual-band phone options include the Sony CM-B1201SPR and the QUALCOMM
QCP-2700.
CLEARLY COMMUNICATED
-- Las Vegans have the choice of two local promotions: $30 per month which includes 200 anytime
minutes ($0.50 each additional minute) or $50 per month which includes 500 anytime minutes
($0.25 each additional minute).
-- The basic Sprint PCS service package for Las Vegas consumers ranges from $16.99-$99.99
per month. Sprint PCS has recently launched all inclusive nationwide service plans that offer a single
rate anytime, anywhere on the extensive all-digital Sprint PCS nationwide, wireless network. The
new service plans offer customers long distance calling at no additional charge and offer even more
included minutes that can be used anywhere on the Sprint PCS network.
-- The Sprint PCS basic service package includes, at no additional charge: voicemail, first incoming
minute free, caller ID, call waiting, three-way calling, detailed billing and more. There is no service
activation fee or separate interconnection charge.
CLEAR ACROSS THE COUNTRY
-- Finally, the United States has a true nationwide PCS system that is easy to use and with service
features that work the same way in each Sprint PCS market. Also, as customers travel within Sprint
PCS markets, they can be reached by simply dialing their Sprint PCS phone number.
-- Sprint PCS service, phones and accessories are available at several locations, including Sprint
Communications Stores and Sprint PCS Retail Centers.
-- Sprint PCS, Sprint and RadioShack have an alliance that allows consumers to purchase Sprint
PCS phones at RadioShack stores in Las Vegas. A full range of Sprint-branded communications
services and products will be available at all RadioShack stores in the area.
-- Sprint PCS phones are available at Best Buy, Circuit City, The Good Guys, Kit's Cameras,
Office Depot, Office Max and Ritz Cameras.
-- Additionally, Sprint PCS phones and accessories will be available to consumers through an
agreement with May Company and Robinsons May department stores.
-- Consumers also can purchase a Sprint PCS phone by calling 800/480-4PCS.
Lucent Technologies is providing the CDMA (Code Division Multiple Access) network
infrastructure equipment for the Sprint PCS network in Las Vegas.
"We are very proud to be making history with Sprint PCS as they continue to grow America's first
nationwide PCS network," said Gerry Butters, president of the North America Region for Lucent
Technologies. "This new network will enable more and more people to communicate easily and
more clearly as they take advantage of the convenience of wireless connections and the advanced
services offered by CDMA technology."
Sprint PCS has the largest 100 percent digital, 100 percent PCS nationwide wireless network in the
United States, already serving 164 metropolitan markets which include more than 4,000 cities and
communities across the country. Sprint PCS together with its affiliates and Sprint Corp., has
licensed PCS coverage of nearly 270 million people in all 50 states, Puerto Rico and the U.S. Virgin
Islands. Sprint PCS is a partnership of Sprint Corp., Tele-Communications Inc. (TCI), Cox
Communications Inc. and Comcast Corp.
For more information, visit the Sprint PCS web site at sprintpcs.com. |
