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Non-Tech : The Children's Beverage Group (TCBG) -- Ignore unavailable to you. Want to Upgrade?

To: James P who wrote (1964)	10/13/1998 3:46:00 PM
From: Dave Shoe	Respond to of 2452

It sounds like WalMart isn't letting loose of the Unser contract. This makes sense, as they are playing in an arena with Target and KMart race cars, and seek, almost need, to have equivalent exposure. I still think that WalMart is racing reluctantly. Present in racing only because of discount retailer competition. They perhaps could put TCBG paint on the car because they have contractural assurances that KMart and Target can not sign on with TCBG products for x-number of months/years. In any event, TCBG paint was chosen for the car by WalMart for the last half of 1998 because they had nothing better to display. Nothing else was as pressing. This is logical. I'm sure WalMart used the IRL exposure as a bargaining chip during contract negotiations with TCBG. Jon, who apparently appreciates a good race, accepted the IRL option to help close the deal. I appreciate this, as it helped legitimize the TCBG name with me. It does sound like we may not be seeing TCBG on the sides of a race car for a while now. Bummer, though I agree that NASCAR exposure is more easily viewed, and more valuable. (The 4th highest grossing athlete in the world is Dale Earnhart, behind Jordan, Woods, and some other clown. And yes, race drivers are now officially classified as athletes.) I suspect Nascar exposure costs more because of it. (I can't see where IRL cars could charge very much for paintjob advertising.) It's likely we will see Robby doing store promos for WalMart. EXPECT to see Robby in WalMart's rollout of TCBG products. He's got about five months before displaying the next WalMart paint job. Until then, he represents TCBG more than anything else. I see lots of photo ops. Just my opinion. Shoe.