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To: ahhaha who wrote (2909)10/14/1998 2:58:00 PM
From: E. Graphs  Respond to of 29970
 
ahhaha,

Ya gotta love this!

Consumers Experience Rush of Broadband Internet Services:
biz.yahoo.com

Cisco Systems' and @Home Network's Cable Internet Revolution Expo Lets Consumers 'Log On' as Tour Continues Cross Country Trek

>>The first cable Internet service traveling roadshow has logged more than 5,000 miles since it kicked off in mid-August and has provided consumers with the chance to check out the Web at the lightening-fast speeds that cable can deliver. Dramatically raising awareness of high-speed cable Internet services, the ''Cable Internet Revolution Expo'' will have traveled to twelve high-traffic shopping malls and entertainment centers in the U.S. and Canada by the time it wraps in November. The Expo has already visited Irvine, San Diego, Phoenix, Oklahoma City, Dallas, Nashville, Baltimore and Long Island.

With this marketing effort to educate consumers and increase awareness of cable modem technology, @Home(TM) has raised the bar on innovative broadband marketing programs by bringing hands-on demonstrations to mainstream, high-traffic shopping centers. The Expo stops in each city for three days, during the busy Friday, Saturday and Sunday shopping period. The tour has received enthusiastic consumer response, with thousands of people coming to the Expo in each location. The stop in Nashville netted @Home affiliate InterMedia more than 500 new subscribers in a single weekend.

''The promotion of the Cable Internet Revolution Expo, both locally and nationally, created a lot of consumer excitement and awareness. The mall traffic started on Friday and didn't let up all weekend. We got the biggest bang for our marketing buck compared to any other event we've ever done,'' stated Bill Haggarty, Director of Subscriber Services, Intermedia Partners. ''It was a phenomenal success in terms of signing new subscribers, and creating consumer awareness. All I want to know is, when can we get the tour to come back to Nashville again!'' <<



To: ahhaha who wrote (2909)10/22/1998 6:13:00 PM
From: Michael P. Michaud  Read Replies (3) | Respond to of 29970
 
ahhaha, I hope you can help, as you are familiar with ATT and ATHM. I just saw a press release with a few quotes from Armstrong as he is answering questions from regulators re merger. He stated that he Favors opening up the high speed data network to competitors and unbundling of services. The release also said Aol et.al., are "concerned" merger would limit access and they want the "choice" thing in cable for ISP's.......My ? is a) I thought athm had exclusive contracts and b) I don't see how this can help ATHM if customers can use athm's pipe to give AOL business and revenue.
Thanks, Mike