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Technology Stocks : CyberCash a buy? -- Ignore unavailable to you. Want to Upgrade?

To: john shoemaker who wrote (2100)	10/14/1998 12:45:00 PM
From: john shoemaker	Respond to of 3990

TAXI Brings Personalized Shopping to the Internet, Making it Convenient For Consumers for Price Comparing and One-Click Purchasing Online SUNNYVALE, Calif., Oct. 14 /PRNewswire/ -- Taxi Interactive, Ltd. announces the first shopping application for the Internet that combines the best online merchants with the most advanced personalized shopping features. TAXI is a free software application that operates from the users' desktop and enables consumers to obtain the products they are looking for at the best price using real-time price comparison on the Internet. TAXI brings a more effective approach to online marketing for merchants. TAXI is the first online shopping application to track user profiles and demographics, and use these statistics to deliver targeted promotional-based information to shoppers. This is accomplished through TAXI's patent-pending, database-driven, targeting and profiling system. In addition to targeted one-on-one marketing, merchants can also brand their own version of TAXI and allow consumers to download the program from their web site for free. Using TAXI, merchants ultimately are able to increase traffic to their web site and maximize sales as a result of this very targeted online marketing effort. "The TAXI online shopping assistant is the first comprehensive client software application designed specifically for shopping on the Internet. Consumers can purchase products and services and compare prices via their desktop. We think that TAXI will be a great success because it makes everyday needs, such as purchasing gifts or flowers, more convenient," said Steve McAllister, executive vice president and general manager of Taxi Interactive. Taxi Interactive has secured anchor partnerships with 18 online merchants to date, and has established the partnerships within a dozen different product categories, such as fashion, music, sports, computing and travel. Hilton Hotels, for example, is one merchant partner within the travel sector. "Hilton selects e-commerce marketing partners so that new services can be offered to its site visitors. Offering the TAXI shopping guide to our customers is a great way for us to provide value to them. The TAXI guide is a comprehensive, yet easy-to-use way for people to go shopping online," said Bruce Rosenberg, vice president, Hilton Hotels. TAXI was developed to be convenient and easy to use for consumers. The free software application is personalized to each user and opens on the desktop as a highly graphic collection of point and click buttons within a main square. Each button represents a shopping category, such as music, and these categories are customized during the time of installation of the program based on the user's preferences. The center of the main TAXI interface includes a TV window where the online merchants can push value-related specials to the user, based on the user's interests. The user benefits by receiving specials that are targeted to his or her preferences. The merchant benefits by providing targeted promotions to consumers, ultimately achieving an increased amount of traffic at their web site for online purchases. "ONSALE is always looking for cost-effective ways to generate qualified traffic to our web site," said Barry W. Peters, ONSALE's director of customer acquisition. "TAXI provides an online shopping guide that is easy for customers to use, and is a great way for ONSALE to reach a new audience at relatively no cost to us." TAXI brings consumers a new, more convenient way to shop. The software comes preloaded with 1,000 of the best online shopping stores. Consumers can even access merchants from around the world. User's will see the "World of Shopping" represented by flags from all around the world on the TAXI interface. Users can click on the flags to shop online around the world, without leaving the comfort of home. For example, consumers could purchase international products such as beer steins from Germany, chocolate from Switzerland, or designer apparel from France. All of this can be done without the need to conduct cumbersome Internet searches. Users can conduct "one-click" purchasing using TAXI to buy products and services without having to enter their credit card information. This existing new technology has been integrated into the TAXI personalized shopping assistant through a strategic alliance with CyberCash, and will become available as InstaBuy merchants become available over the coming weeks. Using CyberCash's InstaBuy feature, TAXI users enter their credit card information only once -- upon installation of the program -- and can purchase products through TAXI at a click of the mouse. The TAXI application can be password-protected to prevent others from purchasing products under the user's credit card number.

To: john shoemaker who wrote (2100)	10/14/1998 12:55:00 PM
From: john shoemaker	Read Replies (1) \| Respond to of 3990

A list of some new TAXI partners. Intershop, Hilton Hotels, Music Boulevard, Newscorp/Fox and Onsale.com Top the List of New Partners SUNNYVALE, Calif., Oct. 14 /PRNewswire/ -- Taxi Interactive, Ltd. announces 18 new partners for its newly introduced Internet shopping application. TAXI is the first personal desktop application that combines the best online merchants with the most advanced e-commerce shopping features, such as price comparing and one-click purchasing. Anchor partnerships with merchants have been established by Taxi Interactive in a dozen different product categories, such as fashion, music, travel, computing and sports. "TAXI brings the next generation of shopping capabilities to consumers and a new breed of one-on-one marketing to merchants. TAXI merchants are able to increase traffic to their sites, ultimately maximizing their sales," said Tim Hammond, co-founder and joint CEO of Taxi Interactive.