John Federman Named CEO For ADSmart; Former PC Week Publisher to Build Upon and Leverage Ad Network Success
ANDOVER, Mass.--(BUSINESS WIRE)--Oct. 14, 1998--ADSmart, an Internet advertising network and wholly-owned subsidiary of CMGI (NASDAQ:CMGI), today named John Federman, publisher of PC Week, Ziff-Davis, Inc., to the post of chief executive officer. As CEO, Mr. Federman will spearhead the further growth of ADSmart as it moves closer to its goal of becoming the leading interactive Ad Network.
"John brings a wealth of advertising and general management experience to the CEO position at ADSmart," said David Wetherell, CEO, CMGI. "His extensive background in high-tech publishing and advertising sales, as well as his proven leadership capabilities, form an ideal framework to lead ADSmart as it takes on the premier advertising networks on the Internet."
Prior to joining ADSmart, Mr. Federman was Publisher at PC Week, Ziff-Davis, Inc., ranked as the number one trade journal in the World. While at PC Week, Mr. Federman was responsible for managing every aspect of the publication's operations.
"John's publishing experience, coupled with the industry-leading advertising and targeting technologies of CMGI, will create the winning combination to take ADSmart to the next level of growth," added Wetherell.
"I'm excited to be joining ADSmart and to contributing to the success of the company, driving further growth of its quality affinity group sites and powerful targeting technologies," said Federman. "We will continue to build the company into a major ad management network. I look forward to working closely with the ADSmart and CMGI teams, and to making ADSmart a valuable Internet media company."
Federman's 12-year career with Ziff-Davis started at Digital Review, where he was in the Marketing Department and then in sales as a regional manager. He was promoted to marketing director of PC Week in 1989 and was an essential part of the publication's growth and success. Federman launched PC Week's innovative demographic efforts, including the hugely successful Netweek Demographic edition. He was then promoted to east coast ad director of Corporate Computing, returning to PC Week as the east coast associate publisher. Federman's success continued as he was promoted to National associate publisher at PC Week and then to Publisher, overseeing all aspects of the successful publication.
About ADSmart
The ADSmart Network (http://www.adsmart.net), a wholly-owned subsidiary of CMGI, Inc., is comprised of more than 35 Web sites and 8 million Web users which provide advertisers and agencies with a large marketplace of highly targeted sites and varied audiences. ADSmart's key affinity networks, including Generation-X, College, Sports, Travel, Technology, and Finance/Investing, make it easy for advertisers to effectively and efficiently reach their unique target audience. ADSmart is headquartered in Andover, MA with offices in New York, Chicago and San Francisco.
About CMGI
CMGI, Inc., (NASDAQ:CMGI), is an investor in, and developer of, Internet companies. In addition, CMGI operates direct marketing companies and venture funds focused on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMGI. The CMGI Internet Group consists of its majority-owned subsidiary companies; Planet Direct, NaviSite, NaviNet, Engage Technologies, ADSmart, and the password; and its minority investment in Magnitude Network. The company's CMG@Ventures investment affiliates have ownership interests in Lycos, Inc. (NASDAQ:LCOS), blaxxun, GeoCities(NASDAQ:GCTY), Vicinity, Parable, KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive, Critical Path, Mother Nature, and Visto. CMGI also includes CMGI Direct, SalesLink, InSolutions and On-Demand Solutions as wholly owned subsidiaries in the direct marketing, fulfillment and turn-key arenas. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is available on the company's Web site, cmgi.com.
CONTACT:
CMGI
Deidre Moore
(978) 684-3655
dmoore@cmgi.com
or
Copithorne & Bellows
Diane Parazin
(617) 450-4300
diane.parazin@cbpr.com
KEYWORD: MASSACHUSETTS
BW1419 OCT 14,1998
10:34 PACIFIC
13:34 EASTERN
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