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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?


To: fedhead who wrote (14750)10/14/1998 2:42:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 27307
 
>>It could be that most of the page views are garnered from a few pages and since real estate on those few pages (the only pages that advertisers want to advertise on) is limited , YHOO is only able to sell 15%.

You don't have that concept right. It doesn't matter whether there is concentration. Every time a page served it has the opportunity to carry different advertising.

>>Otherwise why wouldn't YHOO want to sell a larger % of page views.

They do. It's just that Yahoo's circulation is growing faster than the online advertising business at this point.