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Pastimes : The CFA: Conversations, Ideas, and Approach -- Ignore unavailable to you. Want to Upgrade?


To: HeyRainier who wrote (14)10/15/1998 1:11:00 PM
From: HeyRainier  Read Replies (1) | Respond to of 70
 
E-mail battles:

___________________________________________________
Subj: Re: Competitor's Products
Date: 10/15/98 6:55:58 AM Pacific Daylight Time
From: davideks@ix.netcom.com (David Ekstrom)
Reply-to: davideks@ix.netcom.com
To: ETr8der@aol.com

ETr8der@aol.com wrote:
>
> Hello,
>
> I would like to ask you for your frank assessment of your competitor's
> product, in particular, Allen Resources' Study Tools, which includes a Test
> Bank, flash cards, and tapes, I believe.
>
> I am trying to weigh both products' strengths and weaknesses. What weaknesses
> do you see in your competitor's products? To put it another way, why are JKE's
> products better than Allen Resources'? And what do you feel is the weak point
> in JKE's products?
>
> Thank you very much. Your frankness and honesty in the matter would be greatly
> appreciated.
>
> Sincerely,
>
> Rainier Trinidad

Dear Rainier,
In my honest opinion, we offer the best CFA practice exams on the
market. Our exams are the closest to the actual exams in terms of style
of questions and level of difficulty, without being mere rewordings of
actual old questions. In so far as identifying a weakness in our
products, if we could identify any we would correct them. I might answer
your question in a different way. We offer a 30-day refund on all of
our materials, and most of our returns under this policy occur because
the candidate was seeking a more comprehensive product, that replaced
the assigned readings rather than supplemented them. The only one of
our competitors' products that I would recommend as a replacement for
the assigned readings is the Stalla Seminars material.
I am not thoroughly familiar with the products of Allen Resources. To
my knowledge, no one at Allen Resources has successfully completed all
three levels the CFA exams, whereas JKE has four authors who hold CFA
charters, and have taught CFA review courses for many years. I think
the level of experience speaks for itself.

Regards,
David Ekstrom, CFA
Vice President
JKE Exam Review, Inc.
________________________________________________________

...and after sending a similar email to Allen Resources, only with the competitor's words flip flopped, I got the following:
________________________________________________________

Subj: RE: Weighing factors
Date: 10/15/98 7:09:09 AM Pacific Daylight Time
From: Pass@AllenResources.com (Allen Resources - CFA Prep)
Reply-to: Pass@AllenResources.com
To: ETr8der@aol.com

Rainier-

How about this...I'll send you our COMPLETE software for a 21 day
trial. You just pick up the shipping cost. That way you'll see
for yourself the difference. We do that all the time...you're the
judge.

If you don't want to do that, we've already spelled out the
features and benefits (I would simply be repeating them here) on
our web page at:

www.allenresources.com

One huge fact that is not on our web page...we do this full-time
/ year round. That shows in the quality of our products. The
others do the CFA prep ON THE SIDE. I'm not saying there's
"anything wrong with that"...just thought you should know.

Let me know what you would like to do. Or you can call me at...

Mike Cardin
Allen Resources
____________________________________________________________

Hey, there's no CFA designation after Mike's name...

RT