To: HeyRainier who wrote (14 ) 10/15/1998 1:11:00 PM From: HeyRainier Read Replies (1) | Respond to of 70
E-mail battles: ___________________________________________________ Subj: Re: Competitor's Products Date: 10/15/98 6:55:58 AM Pacific Daylight Time From: davideks@ix.netcom.com (David Ekstrom) Reply-to: davideks@ix.netcom.com To: ETr8der@aol.com ETr8der@aol.com wrote: > > Hello, > > I would like to ask you for your frank assessment of your competitor's > product, in particular, Allen Resources' Study Tools, which includes a Test > Bank, flash cards, and tapes, I believe. > > I am trying to weigh both products' strengths and weaknesses. What weaknesses > do you see in your competitor's products? To put it another way, why are JKE's > products better than Allen Resources'? And what do you feel is the weak point > in JKE's products? > > Thank you very much. Your frankness and honesty in the matter would be greatly > appreciated. > > Sincerely, > > Rainier Trinidad Dear Rainier, In my honest opinion, we offer the best CFA practice exams on the market. Our exams are the closest to the actual exams in terms of style of questions and level of difficulty, without being mere rewordings of actual old questions. In so far as identifying a weakness in our products, if we could identify any we would correct them. I might answer your question in a different way. We offer a 30-day refund on all of our materials, and most of our returns under this policy occur because the candidate was seeking a more comprehensive product, that replaced the assigned readings rather than supplemented them. The only one of our competitors' products that I would recommend as a replacement for the assigned readings is the Stalla Seminars material. I am not thoroughly familiar with the products of Allen Resources. To my knowledge, no one at Allen Resources has successfully completed all three levels the CFA exams, whereas JKE has four authors who hold CFA charters, and have taught CFA review courses for many years. I think the level of experience speaks for itself. Regards, David Ekstrom, CFA Vice President JKE Exam Review, Inc. ________________________________________________________ ...and after sending a similar email to Allen Resources, only with the competitor's words flip flopped, I got the following: ________________________________________________________ Subj: RE: Weighing factors Date: 10/15/98 7:09:09 AM Pacific Daylight Time From: Pass@AllenResources.com (Allen Resources - CFA Prep) Reply-to: Pass@AllenResources.com To: ETr8der@aol.com Rainier- How about this...I'll send you our COMPLETE software for a 21 day trial. You just pick up the shipping cost. That way you'll see for yourself the difference. We do that all the time...you're the judge. If you don't want to do that, we've already spelled out the features and benefits (I would simply be repeating them here) on our web page at: www.allenresources.com One huge fact that is not on our web page...we do this full-time / year round. That shows in the quality of our products. The others do the CFA prep ON THE SIDE. I'm not saying there's "anything wrong with that"...just thought you should know. Let me know what you would like to do. Or you can call me at... Mike Cardin Allen Resources ____________________________________________________________ Hey, there's no CFA designation after Mike's name... RT