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Biotech / Medical : PFE (Pfizer) How high will it go? -- Ignore unavailable to you. Want to Upgrade?


To: Ron Flanigan who wrote (6071)10/15/1998 12:00:00 PM
From: Anthony Wong  Read Replies (1) | Respond to of 9523
 
10/15 04:18 French males to swallow pride as Viagra arrives

PARIS, Oct 15 (Reuters) - French men, who have always thought they could
teach the world a thing or two about love, are expected to turn in their millions
to the U.S. anti-impotency drug Viagra which went on sale around the country
on Thursday.

A recently released survey showed roughly 20 percent of French men between
the ages of 18 and 69 suffered from at least occasional impotence, suggesting
potential rich pickings for Viagra's maker Pfizer Inc <PFE.N>.

News that the little blue pills had gone on sale in France received prominent
coverage on early morning news shows and in the national press.

"With drums and trumpets blaring, sex's miracle pill arrives this morning on the
French market," France-Soir newspaper said on its front page.

However, modern miracles do not come cheap and Viagra has been priced at
75 francs ($13.60) a pill, with France's normally generous state health system
not picking up the tab.

The drug will only be available on prescription. All the interest in the impotency
pill has ruffled some feathers in a land famed for its lovers.

"Once upon a time, the reputation of the French was that we did not need this
sort of thing," said Jean Dutourd, member of the august French Academy
language watchdog.

"We were always ready, whenever necessary and as soon as necessary. The
arrival of this pill marks a major blow for France," he was quoted as saying in
the press.

France radio said three million French men suffered from impotence while Le
Figaro newspaper said up to nine million men could be afflicted by the problem.

The European Union gave its blessing to Viagra last month and the drug is
slowly making its debut in countries around the continent.

In the United States, where the drug was first launched, around 35 million
Viagra tablets have been sold since April.

The three U.S. scientists whose discoveries about the role of nitric oxide in
cardiovascular systems led to the creation of Viagra were awarded the 1998
Nobel Prize for Medicine on Monday.

moneynet.com@NEWS-P1&Index=2&HeadlineURL=../News/NewsHeadlines.asp&DISABLE_FORM=&NAVSVC=News\Company