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To: PaulW who wrote (36754)10/15/1998 2:31:00 PM
From: John Rieman  Respond to of 50808
 
Divicom can't do HD encoding until early 1999......................

newsalert.com

Tektronix, Mitsubishi Electric First to Demonstrate Real-Time HDTV Broadcast With Program and System Information Protocol (PSIP)
PR Newswire - October 14, 1998 15:26
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Creates Easy-to-Recognize Electronic Program Guides for Consumers

BEAVERTON, Ore., Oct. 14 /PRNewswire/ -- As part of their commitment to providing television broadcasters with leading products and services for HDTV programming, Tektronix, Inc. (NYSE: TEK) and Mitsubishi Electric America (MEA) today announced the successful test of a production version of their Program and System Information Protocol (PSIP) generator at the Model Station (WHD) in Washington, D.C. The demonstration was the first time that real-time PSIP was broadcast over the air.

The Tektronix/Mitsubishi PSIP products enable the receiver to identify program information from the station and use it to create easy-to-recognize electronic program guides for the consumer at home. The products insert data related to channel selection and electronic program guides into the ATSC MPEG transport stream.

"We were delighted with the successful PSIP transmission test of the only encoder which actively accepts PSIP, the Tektronix/Mitsubishi MH-1100. This product is ahead of everyone else by being up and running and doing what it is supposed to do," said Bruce Miller, president, WHD-TV. "We were able to create and transmit the channel tables and program guide information and also change the program guide information in real-time."

"The transmission verified our expectations of the system," added Ralph Cerbone, senior vice president, Digital Broadcasting Business America division of Mitsubishi Electric America. "We are now working with WHD to refine the design of our product and conduct additional verification tests."

"This demonstration of proven functionality is critical to the entire US viewing audience since more than 50% of consumer DTV television receivers will require PSIP transmission to acquire and select channels," said Tim Thorsteinson, president, Video and Networking Division, Tektronix. "We're proud to be a part of this historic broadcast."

Tektronix and Mitsubishi Electric, the first to bring PSIP products to the marketplace, are currently offering HDTV broadcasters three new levels of PSIP applications for channel allocation and program information. The first tier provides the tables required for channel allocation. The second tier adds program guide information for six channels for 12 hours. The third tier provides full PSIP with program guide information for multi-channels for 16 days with off-air data monitoring, error detection and error alarm. Fully upgradable, each tier is a complete system with all hardware and software required included.

Tektronix is a portfolio of measurement, color printing and video and networking businesses dedicated to applying technology excellence to customer challenges. Tektronix is headquartered in Wilsonville, Oregon, and has operations in 26 countries outside the United States. Founded in 1946, the company had revenues of $2.1 billion in fiscal 1998.

The Digital Broadcasting Business America Division of Mitsubishi Electric America, Inc. is the focal point in North America for a collaborative effort among all Mitsubishi Electric Corporation business units with a stake in DTV technology and products. The division provides strategic business planning and marketing services for the essential building blocks of DTV required by broadcasters, cable and satellite system providers, and manufacturers of computer systems and television sets.

Mitsubishi Electric America, Inc., with headquarters in Cypress, Calif., was established in 1973 by Mitsubishi Electric Corporation of Japan as the holding company for 11 U.S. subsidiaries. Operations include research, marketing, sales, engineering and manufacturing at more than 30 locations throughout the United States.

SOURCE Tektronix, Inc.

/CONTACT: Laura Barber of Tektronix, Inc., 503-627-6240, or
laura.barber@tek.com; or John Jatinen of Mitsubishi Electric America, Inc.,
800-828-6372, or john.jatinen@hq.mea.com/

/Web site: tek.com



To: PaulW who wrote (36754)10/15/1998 3:12:00 PM
From: John Rieman  Respond to of 50808
 
DVD-ROM demand increases. Pick-up heads in short supply............

nikkeibp.asiabiztech.com

DVD-ROM Under Supply Continues as Demand Rises in September
October 15, 1998 (TAIPEI) -- The undersupply in the DVD-ROM market is continuing as system makers speed up order placements.
Pick-up heads also are in short supply.

However, industrial observers said a race for a production capacity increase could lead to overproduction in the second half of 1999.

DVD-ROMs have been in short supply for the past two to three months, due largely to underproduction of pick-up heads by Japanese suppliers.

The situation grew worse last month, when demand for the products started to pick up.

A spokesman for Royal Information Electronics Co., Ltd., a local electronics maker, said global demand for DVD-ROM hit 250,000 to 300,000 units a month between January and June this year.

Yet in September, this figure increased four- to five-fold to 900,000 units, mainly due to a vigorous increase in OEM orders by PC makers.

He expects that robust demand will continue until the end of this year, with monthly deliveries estimated at 1.2 million units.


The shortage of DVD-ROMs, however, is expected to mitigate soon, as the supply of pick-up heads increases.

In addition, executives from Acer Peripherals Inc. said demand for DVD-ROM in the retail market is relatively insignificant, and that this fact could bring a bottleneck to the industry.

The Acer executives estimate that DVD-ROM demand in the retail market could fall below 10 million units in 1999, a far cry from the 80 million reported this year.

A breakthrough in the bottleneck is not likely, they said, until the market price falls to US$50 from the present US$80-plus.

(Commercial Times, Taiwan)