To: P2V who wrote (2120 ) 10/15/1998 5:37:00 PM From: Maurice Winn Respond to of 5390
True enough Mardy, no good taking home some spinach to rot. Having spent a decade or so as a salesman, I agree with you about the need to come to agreements. But a market is not a single buyer and seller, but many of them. So QUALCOMM has already done lots of selling and further sales are diluting the opportunity of earlier licensees as there are only 5bn people to buy and the more new licensees there are, the more competition there is for earlier buyers of the technology and the less the benefit they get from having agreed to buy. So in fairness, QUALCOMM should perhaps say "that's enough now". Because they are selling the same spinach over and over and over again. By and large, I'd also sell to most anyone. But some people I'd rather let my spinach rot than let them have it. By feeding Hitler and his crowd, to take an extreme example, you'd feed destruction. I'd rather not sell. In more moderate cases, there are some people who are so unpleasant to deal with that you need to charge them a lot more for the spinach because they'll be complaining about it, looking for a minor fault, bringing litigation, needing a lot of effort to form an agreement and all that. Sometimes, you'd rather sell your spinach direct to the neighbours than to a wholesaler. There is no law that says you HAVE to sell to a wholesaler. Cutting out the middle man is a time-honoured tradition. Glad you enjoy the rants! I've always been pretty successful in negotiations, and honesty, fairness, respect etc are the way to go. In L M Ericsson's case, I'd agree that there seems to be strength to QUALCOMM's case. If they don't admit that if they know it to be true, then QUALCOMM should conclude that L M Ericsson really doesn't understand the value of what they are buying, so some more discussion is necessary until both agree on outcomes of possible court cases, market development and all the parameters. Tit for tat is also a time honoured negotiating approach. Stuff like that.. anyway, better go Maurice PS: Nearing the old people's club too! We had the first tv in Mangere [won it in a raffle]. Grew vegetables and all that jazz. Went to the markets. I've got more good old days than I can remember.