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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Dwight Griffin who wrote (2259)	10/15/1998 5:46:00 PM
From: sheila rothstein	Respond to of 10072

Ben, this is the first good news we've had in a long time on IOM. Thanks for the updates and support for the investors. It is well appreciated by me and the thread. SR

To: Dwight Griffin who wrote (2259)	10/15/1998 5:53:00 PM
From: Ben Antanaitis	Respond to of 10072

More from the CC: A new targetted ad campaign is in the works. Will be directed to people who need reliable, interchangable, standard media. Will be buying ads in magazines that are focused on the target groups (many different/diverse target users types). Current ads on TV are the 'old' quirky (their word) ones, reworked with new prices and phone numbers. These are NOT the new campaign, and are being shown by the stations/networks FOR FREE to make up for rating shortfalls seen during the superbowl and other high profile showings. All suppliers and the corporate systems are Y2K complient. CEO search still on-going. Six-sigma quality plan should result in $20M savings next year. Europe sales are being addressed by targetted price actions. Ben A. (Whew!)