DSS World to Feature Vertical Application Successes Using Data
Warehousing and Decision Support Solutions
Focus on DSS Solutions in the Banking, Pharmaceutical and Healthcare,
Public Sector, Retail Supply Chain and Telecommunications Industries
MicroStrategy(R) Incorporated (NASDAQ: MSTR), a leading worldwide provider of mission-critical decision
support systems, today announced that DSS World will include seminar tracks discussing the design,
implementation and the business benefits of data warehousing and decision support applications for five different
vertical industries.
DSS World, one of the industry's most comprehensive events focused on data warehousing and decision support
solutions, products, and technology trends, will be held October 26-30, 1998, in the new Ronald Reagan Building
and International Trade Center located in downtown Washington, D.C.
DSS World will present data warehousing requirements found across several industries, including financial services
government and public sector pharmaceutical and healthcare supply chain in retail, consumer packaged goods, and
manufacturing and telecommunications. The conference will present real-world case studies and unique
approaches to designing and implementing specific decision support applications for each industry.
Decision-makers, business professionals, and application developers will witness demonstrations of the most
successful decision support applications, and how they can quickly and effectively implement a DSS solution that
meets the needs of their organization and their industry.
"Over 600 financial, retail, healthcare, telecommunications, and industrial corporations worldwide are now using
MicroStrategy's product set, DSS Suite(tm), to access vast quantities of information, answer critical questions, and
build an IT infrastructure for the 21st century," said Michael J. Saylor, president and CEO of MicroStrategy.
"DSS World will provide technical and business insight to organizations implementing a vertical-specific
application. Our goal is to have front-line professionals return to their organizations armed with the knowledge to
create the most effective data warehousing and decision support solution possible."
DSS World Offers Strategic Business Insight To Organizations Implementing Vertical-Specific Applications
A number of Global 1000 companies in the banking, pharmaceutical, healthcare, public sector, retail supply chain
and telecommunications industries will address strategies used to identify and solve industry-specific problems, and
unveil methodologies used to achieve solid returns on their technology investments. Each track will include a
real-world, high profile data warehouse user experience augmented by an in-depth briefing on the technical issues
relevant to the user example.
The industries include:
Financial Services. Successful financial institutions are searching for ways to improve target-marketing efforts, sell
additional products to existing customers and operate more profitability--all while minimizing risk. Participants will
learn how banks and financial institutions can track and analyze product performance, market trends, customer
behavior and preferences using MicroStrategy's comprehensive product suite.
Government and Public Sector. With federal agencies having some of the largest data stores in the world,
government organizations have a unique opportunity to leverage MicroStrategy's technology and experience, to
fully utilize information assets, and to better serve the public. Participants will hear from leading federal IT
professionals about their real world experiences using MicroStrategy's product suite.
Pharmaceutical & Healthcare. With massive changes in the healthcare industry revolutionizing the delivery and
management of medical services, healthcare providers and pharmaceutical and medical device suppliers are
seeking new ways to remain competitive, reduce costs and manage medical treatments. This track will explore
how leading-edge companies are already addressing these business challenges with MicroStrategy's DSS Suite.
Exciting new technology will show participants how enterprise-wide decision support technology is enabling easy
and direct access to millions of patient years of healthcare encounter data to improve patient outcomes and reduce
healthcare costs.
Supply Chain in Retail, Consumer Packaged Goods and Manufacturing. The Supply Chain Track will provide
participants with a glimpse into how today's leading retailers and manufacturers are leveraging MicroStrategy
technology to provide solutions in one-to-one marketing, collaborative information and globalization. Participants
will also learn how supply chain experts create value-added content for true business intelligence and how
Information Broadcasting offers a new way to actively deliver critical information to all users within the supply
chain.
Telecommunications. This track will describe real-world applications in which MicroStrategy's decision support
tools have been used to optimize key resources: marketing budget, sales force, call centers, the network, and most
importantly, the customer base.
"Conference attendees will fully understand the intricacies of a vertical-specific application and the issues unique to
planning, architecting, delivering and ensuring the ongoing success of a decision support system investment," said
Saylor.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related
services. MicroStrategy's suite of products (DSS Suite(tm)) enables both active and passive delivery of
information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to
mission-critical questions.
MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level
databases, turning data into business intelligence. In addition to supporting internal enterprise users,
MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain
constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers
and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training
and support services for its customers and partners.
MicroStrategy has over 500 customers across such diverse industries as retail, telecommunications, finance,
insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy's customers use DSS Suite
to perform mission-critical activities such as: customer segmentation and profitability analysis supply chain
management one-to-one customer marketing financial analysis customer acquisition, retention, and churn analysis
merchandising and inventory analysis product category management and customer risk profiling. Representative
MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS
America, Kmart, MCI, Merck-Medco, Nike, Ralston Purina, and WorldCom. MicroStrategy has also entered
into relationships with more than 80 system integration, application development and platform partners, including
Acxiom, Andersen Consulting, HNC Software, IBM, NCR, Oracle, and PeopleSoft Retail Corporation.
To register or to learn more about DSS World, please call 1-800-696-8811 or visit MicroStrategy's Web site:
strategy.com.
MicroStrategy , DSS Suite, and DSS World are either trademarks or registered trademarks of MicroStrategy
Incorporated in the United States and certain other countries. Other product and company names mentioned
herein may be the trademarks of their respective owners.
This press release includes statements that may constitute "forward-looking" statements, usually containing the
words "believe", "estimate", "project", "expect" or similar expressions. Forward-looking statements inherently
involve risks and uncertainties that could cause actual results to differ materially from the forward-looking
statements. Factors that could cause or contribute to such differences include continued acceptance of the
Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop
or ship new products, market acceptance of new products, competitive factors, general economic conditions,
currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed
with the Securities and Exchange Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions or changes after the date of this release.
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