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To: allen v.w. who wrote (3735)	10/17/1998 12:10:00 PM
From: TsioKawe	Read Replies (1) \| Respond to of 40688

NEW YORK -- The big money in e-commerce is not in retail sites such as Amazon.com, but in the business-to-business market, accounting firm Price-Waterhouse said Wednesday. Business-to-business commerce is not as visible as consumer sites, "but it is quantitatively more significant," said Eric Berg, director of strategic technology services at the New York accounting firm. Berg spoke at a conference here in New York after Price Waterhouse released its annual report on e-commerce. This is the year business-to-business e-commerce will bloom, Berg said. Web-based transactions are used by innovative start-ups as well as established businesses. The success of companies such as Dell, which said it sells as much as $5 million products per day from its website, is encouraging other companies to look to the Internet as a sales channel. Predictions of the growth of e-commerce have been almost universally optimistic. Research firm International Data, in Framingham, Mass., said it predicts e-commerce will account for almost 1 percent of the global economy by 2001. And Nicholas Negroponte, Media Lab guru at the Massachusetts Institute, said he predicted e-commerce could reach $1 trillion by 2000, with business-to-business transactions comprising 70 percent of that. Price Waterhouse's report says the infrastructure of the Internet, especially security and bandwidth, will be critical. The firm sees the Secure Electronic Transaction standard adopted last year as "the best shot at an enhanced security payments technique for the next couple of years," Berg said. Members of the financial community said they would put their money in the business-to-business side. "Business drives real dollars while consumer sites drive headlines," said Lawrence Calcano, a vice president at New York-based Goldman Sachs. "If the projections are even half right, in 1998, this market will be measured in billions of dollars. We are enormously bullish."