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To: let who wrote (890)10/19/1998 11:00:00 AM
From: let  Read Replies (1) | Respond to of 1200
 
off subject...MSTR :

MicroStrategy Selected as Finalist for the Data Warehouse
Institute's 1998 Pioneering Products Shoot Out

October 19, 1998 10:45 AM

VIENNA, Va.--(BUSINESS WIRE)--Oct. 19, 1998--

DSS Broadcaster Recognized as one of the "Hottest" New
Technology Products of the Year

MicroStrategy Incorporated MSTR , a leading worldwide provider of
mission-critical decision support systems, today announced that
DSS Broadcaster(TM) has been selected as one of six finalists for
The Data Warehouse Institute's 1998 Pioneering Products Shoot
Out.

Held in Orlando, Florida at TDWI's Fourth Annual Leadership
Conference, the Shoot Out highlights products that have the
potential to revolutionize the practice of data warehousing.

"We see our finalist position in TDWI's Shoot Out as an affirmation
of DSS Broadcaster's impact on the new world of e-business
broadcast services," said Michael J. Saylor, president and CEO of
MicroStrategy(TM) Incorporated. "By providing an industry platform
for the creation of these sophisticated decision support applications,
we're providing knowledge workers with the essential means to
better their business from marketing and finance departments, to the
enterprise, supply chain, and beyond."

The Industry's First Information Broadcast Server Extends Data
Warehouse Reach beyond the Enterprise

Announced August 11th, 1998, at TDWI's Summer Implementation
Conference, DSS Broadcaster is a powerful Information Broadcast
Server that leverages existing and emerging communication
channels to extend access to information throughout the enterprise
and beyond. DSS Broadcaster enables significant ROI from data
warehouse investments with active decision support; the ability to
deliver personalized business analyses on a need-to-know basis.

Instead of requiring users to continuously query the warehouse with
a desktop or laptop PC, DSS Broadcaster brings actionable
information to the passive end-user via a variety of electronic media
such as emails, fax machines, alphanumeric pagers, mobile
phones, Palm Pilots, Windows CE machines and other wireless
data devices. With its sophisticated personalization engine, DSS
Broadcaster notifies end users only when pre-defined business
conditions or schedules are met, providing automation without
inundation. Decision-makers are ensured timely receipt of valuable
corporate data without the need to interrupt their daily activities with
proactive efforts.

DSS Broadcaster Delivers Innovation, Usefulness, Value and Impact

The selection committee comprised of leading data warehousing
consultants and TDWI executive management, selected DSS
Broadcaster and five other products from over 55 entries. The six
finalists were selected on the basis of four criteria: innovation,
usefulness, value and impact. The six vendors will demonstrate their
products to conference attendees and compete to win the honor of
"TDWI's Pioneering Product of 1998 - Best of Class". Attendees at
TDWI's New Technology Caucus, which is hosting the Shoot Out,
will judge the demonstrations and select a winner.

"MicroStrategy's DSS Broadcaster has the potential to provide
breakthrough capability in the data warehousing industry," said
Wayne Eckerson, Vice President of Technology Services at TDWI.
"We are happy DSS Broadcaster has been selected to compete in
the finals of the Pioneering Products Shoot Out."

About The Data Warehouse Institute

With nearly 4,500 members in more than 45 countries, The Data
Warehousing Institute is dedicated to helping organizations increase
their understanding and use of business intelligence by educating
decision makers and I/S professionals on the proper deployment of
data warehousing strategies and technologies. In addition, TDWI
helps its membership advance their professional development as
data warehousing managers and practitioners. TDWI accomplishes
these goals through sharing information about best practices and
real world lessons learned by data warehousing visionaries,
practitioners, and pioneers.

TDWI has become the leading source for knowledge and experience
through its data warehousing conferences and comprehensive
education programs. TDWI publishes the FlashPoint, an
electronic-based research bulletin, the quarterly Journal of Data
Warehousing; the Roadmap To Data Warehousing poster; the Data
Warehousing Buyer's Guide; Data Warehousing: What Works?, a
semi-annual booklet of data warehousing case studies; course
books and other booklets offering tips and techniques. TDWI also
produces monthly the popular Institute Member Flash, providing
practitioners with practical and leading edge views of the industry, its
issues, technology directions, and management trends.

For more detailed information about TDWI's upcoming conferences,
vendor programs, or membership, please log on to
dw-institute.com or call TDWI headquarters at (301)
947-3730.

About MicroStrategy

MicroStrategy is a leading worldwide provider of enterprise decision
support system ("DSS") software and related services.
MicroStrategy's suite of products (DSS Suite(TM) enables both
active and passive delivery of information from large-scale
databases, providing Global 2000 enterprise user communities with
timely answers to mission-critical questions.

MicroStrategy's decision support platform enables users to query
and analyze the most detailed, transaction-level databases, turning
data into business intelligence. In addition to supporting internal
enterprise users, MicroStrategy's products extend DSS beyond
corporate boundaries to customers, partners and supply chain
constituencies through a broad range of pull and push technology
such as the Internet, e-mail, telephones, pagers and other wireless
communications devices. MicroStrategy also offers a comprehensive
set of consulting, training and support services for its customers and
partners.

MicroStrategy has over 500 customers across such diverse
industries as retail, telecommunications, finance, insurance,
healthcare, pharmaceuticals and consumer packaged goods.
MicroStrategy's customers use DSS Suite to perform
mission-critical activities such as: customer segmentation and
profitability analysis; supply chain management; one-to-one
customer marketing; financial analysis; customer acquisition,
retention, and churn analysis; merchandising and inventory analysis;
product category management; and customer risk profiling.
Representative MicroStrategy customers include American Express
Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart,
MCI, Merck-Medco, Nike, Ralston Purina, and WorldCom.
MicroStrategy has also entered into relationships with more than 80
system integration, application development and platform partners,
including Acxiom, Andersen Consulting, IBM, Intrepid Systems,
NCR, and Oracle.

For more information, please visit MicroStrategy's web-site:
strategy.com.

MicroStrategy, DSS Suite, and DSS Broadcaster are either
trademarks or registered trademarks of MicroStrategy Incorporated
in the United States and certain other countries. Other product and
company names mentioned herein may be the trademarks of their
respective owners.

This press release includes statements that may constitute
"forward-looking" statements, usually containing the words "believe",
"estimate", "project", "expect" or similar expressions.
Forward-looking statements inherently involve risks and uncertainties
that could cause actual results to differ materially from the
forward-looking statements. Factors that could cause or contribute
to such differences include continued acceptance of the Company's
products in the marketplace, the timing of significant orders, delays
in the Company's ability to develop or ship new products, market
acceptance of new products, competitive factors, general economic
conditions, currency fluctuations, and other risks detailed in the
Company's registration statements and periodic reports filed with the
Securities and Exchange Commission. By making these
forward-looking statements, the Company undertakes no obligation
to update these statements for revisions or changes after the date of
this release.