To: trouthead who wrote (2861 ) 10/19/1998 7:23:00 PM From: fiberman Respond to of 8307
JB, if EBAY is worth $50.00, how much is EGGS really worth? The following is from briefing.com eBAY INC (EBAY) 43 5/8 +7 5/8. BancBoston Robertson Stephens is earning its money today. The firm's comments have put eBay shares back on the radar screens of daytraders, momentum players, and probably a few hedge funds. The stock has rallied to an intraday high $44.50 (+24%) after BB Robertson Stephens analyst Lauren Cooks Levitan initiated coverage of the person-to-person Web auction company with a "buy" rating and $50 target price. According to the analyst, whose firm co-managed eBay's September 24 initial public offering, the market for online auctions could be immense. She projects that online revenues could more than double the $43 billion spent in the United States on collectibles last year. Given eBay's strong brand and "authoritative selection" of buyers and sellers, Ms. Levitan believes that eBay's revenues could swell from $5.7 mln to $145 mln in just four years -- and these are her conservative numbers. Based on the analyst's "aggressive assumptions," eBay's auction revenues could hit $350 million by 2001 and earnings could mushroom to approximately $1.50 a share. The accompanying table lists the BB Robertson Stephens analysts' "conservative" projections for earnings and revenues. Chart 1998 1999 2000 2001 Earnings Per Share $0.00 $0.05 $0.35 $0.60 Revenue $37.4 mln $72 mln $118.5 mln $165 mln For those who are not clear on eBay's model, here is a synopsis: eBay sellers pay a placement fee for an item based on the seller's minimum price for the item, ranging from $0.25 to $2.00, and can highlight their auction for additional fees, ranging from $2.00 to $49.95. At the end of the auction period, if a bid exceeds the seller's minimum price, eBay automatically notifies the buyer and seller via email and then the buyer and seller consummate the transaction independently of eBay. At the time of notification, eBay charges the seller a success fee that steps down from 5% to 1.25% based on the closing price of the item. Buyers are not charged for making bids or purchases through eBay.