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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Dennis G. who wrote (12483)	10/21/1998 8:28:00 AM
From: Savoirman	Read Replies (1) \| Respond to of 13925

More EAX supporters!! ION Storm Blasts Into The Realm Of Environmental Audio Daikatana, Anachronox and Deux Ex To Support Creative's Environmental Audio Platform MILPITAS, Calif. – October 21, 1998 – Creative Lab. (Nasdaq:CREAF) the world's leading provider of multimedia products for the PC, today announced that ION Storm is now slated to ship in its upcoming hot new titles, Daikatana, Anachronox and Deux Ex with support for Creative's Environmental Audio Platform. By utilizing Creative's cutting-edge Environmental Audio technology, ION Storm's sound design team was able to add intense levels of game play with special effects that generate a new kind of audio excitement in fierce and dramatic combat scenes. Environmental Audio goes beyond 3D positional audio – sounds will appear to come from all corners of a room or space adding reverb, echo, and other effects consistent with the room acoustics, position of the player, source of the sound, and many other cues. Developers are using Creative's Environmental Audio Extensions (EAX) application programmer's interface (API) to develop for this new audio standard. “I'm very pleased to have top developers like Ion Storm supporting our Environmental Audio Platform,” said Hock Leow, vice president of the multimedia division at Creative. “They are achieving tremendous results with Environmental Audio in their new titles and are pushing the envelope for the 3D audio experience on the PC.” “We're thrilled at the amazing effects we have been able to achieve in such a short time with Environmental Audio” said John Schnurrenberger, senior software engineer at Ion Storm. “Creative's Environmental Audio has changed the way we develop audio in games – they've created a way to add intense, impressive effects, they've made access to the technology ubiquitous and most importantly – they've made it easy to implement.” Environmental Audio Platform Creative's new audio standard, Environmental Audio, takes a systems approach to delivering the Environmental Audio experience – from the processor and Environmental Modeling algorithms, to the speaker systems and the API for gaming software – Creative provides a complete experience with systems for its Environmental Audio Platform. Based on the new Sound Blaster Live! family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop. About ION Storm ION Storm was founded on the principle “Design is Law”. The company is breaking down traditional gaming barriers with titles featuring engrossing environments, intricate storylines and multi-dimensional characters. Building their games upon the industry's leading technology, the company offers gaming worlds that incorporate the most enthralling elements of 3D action/adventure, real-time strategy and fantasy role-playing. About Creative Creative Labs, Inc. is a US subsidiary of Creative Technology Ltd., which develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the “Blaster” family name. With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. # # # # Sound Blaster is a registered trademark and Environmental Audio, Environmental Audio Extensions and EAX are trademarks of Creative Technology Ltd. in the U.S and/or other countries. All other product names mentioned herein are trademarks of their respective owners and are hereby recognized as such.