To: micky who wrote (1691 ) 10/22/1998 10:15:00 AM From: Sisofsix2 Respond to of 2706
MSH Entertainment Hires Heyman for Major Move Into Internet Thursday, October 22, 1998 09:42 AM Mail this article to a friend new! LOS ANGELES, Oct. 22 /PRNewswire/ -- MSH Entertainment Inc. (OTC Bulletin Board: MSHE) the family oriented, multi-platformed entertainment company, heralded its entry into the Internet business with the announcement that well known Internet entrepreneur and author, Robert Heyman is joining the Company to take charge of a major Internet initiative. In making the announcement, Jonathan Stathakis, President of MSH said that Mr. Heyman "will lead in the creation of a full-fledged Children and Family advertising supported network of sites including a central e-commerce hub serving MSH network sites. "Furthermore, MSH will leverage its existing technology and IP assets by taking a leading role in the delivering of cartoons over the Internet." Mr. Heyman, 45, was the founder of Cybernautics, a leading Internet and design marketing firm that merged with U.S. Web, Inc. in a multi-million dollar transaction about a year ago. He is also the co-author of the best selling web-marketing book "NET RESULTS: Web Marketing That Works," which was published earlier this year by MacMillian & Co. As a partner in U.S. Web, Mr. Heyman was responsible for the creation of the field of online audience development, media buying and planning and the invention of audience development website marketing technologies. Among the firm's clients were Avon, Macromedia, Time-Warner, AOL, Paramount, Bristol-Myers Squibb, Universal Studios and U.S. West. Prior to his involvement in the world of Internet, Mr. Heyman made his mark as an entertainment lawyer representing such performers as Maria Muldaur, Ray Manzarek of The Doors, John Stewart, New Riders of the Purple Sage and Jefferson Starship. A multi-talented individual, Mr. Heyman is also the co-author with Marty Balin, lead singer of Jefferson Starship of the rock opera, "ROCK JUSTICE" which has been voted one of the top ten rock operas ever written. Mr. Heyman is a Cum Laude graduate of Boston University, received his law degree from University of California's Hastings College of Law and earned his Masters in Education at Harvard University. This news release includes certain statements that may be considered forward-looking under the Private Securities Litigation Reform Act of 1995. These statements are subject to a number of important risks and uncertainties that could cause the contemplated transactions not to occur. SOURCE MSH Entertainment Inc. CONTACT: Robert Maerz, Chairman & CEO of MSH Entertainment, 310-664-1090; or Robert Frost, President of ECOM Consultants, 212-391-9475 Quote for referenced ticker symbols: MSHE © 1998, PR Newswire