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To: Rick Rappaport who wrote (3935)10/21/1998 11:37:00 PM
From: Ray Rueb  Read Replies (1) | Respond to of 10081
 
RE: how to market and sell portico

Honestly, I think the shows are the absolute best way to sell Portico.
I grew up going to shows with my parents and we made tons of money (like netting $25,000 at a single 10 day state fair in 1968).

The public needs a demonstration and a little show.
JUST LIKE AN INFO-MERCIAL!!!!
Hey, SM, do an info-mercial!

I think that the radio ads only accomplish mind-space;
ie: it creates a sub-conscious impression that when the person is
confronted with a live sales presentation,
they do a Homer-Simpson and DUH... THAT'S WHAT IT IS!!!

What GMGC needs is activation of need...
someone will see an info-mercial and say... I GOTTA HAVE THAT!
Right now someone hears the radio ad and says...
cool, but what's for dinner?

Does this post make sense to anyone?

My position changed again today, I'm currently short-term nuetral.

Good luck to all,
Ray