To: Stephen B. Temple who wrote (1645 ) 10/21/1998 11:16:00 PM From: Stephen B. Temple Read Replies (1) | Respond to of 3178
OT< bell atlantic in war with cable companies October 21, 1998 ISDN News via NewsEdge Corporation -- With cable television providers such as MediaOne Group [UMG] of Englewood, Colo., offering residential high-speed data competition in Bell Atlantic's territory, Bell executives understand the threat they face from cable service. To combat the threat, the Philadelphia-based carrier is launching an attack on cable modem providers by offering rebates to their customers who switch to ADSL service. Bell Atlantic [BEL] is enticing cable customers in Washington and Pittsburgh by offering DSL modems for half the $325 retail price to any customer who switches services. Bruce Gordon, Bell group president of retail, compares cable- based high-speed data service to an old-fashioned party line, where one line serves many customers. Cable service will degrade as more people sign up, he says. This contrasts with ADSL, which provides an "always on" dedicated access link. "In a matter of four to five weeks we will expand that availability to Philadelphia, into northern New Jersey in the Hudson river front area," he says. "By the end of this year, Infospeed will pass close to 2 million lines and it will expand to New York, Boston, and other markets in the East Coast going into 1999," he continues. "Our plan is to move very quickly to cover our major markets across the Bell Atlantic footprint." ...Threats From Cable Companies Bell Atlantic's entry-level package of ADSL service bundled with its Internet service called Bell Atlantic.net is $60 a month for unlimited use. An entry level offering targeted at residential users provides a maximum download speed of 640 Kbps. The offering includes two higher levels of service aimed at telecommuters and so-called "power users." Prices top out at $110 a month for a download speed of 7.1 Mbps. One-time charges include $325 for a DSL modem, a $99 service connection charge and $99 for equipment installation. Bell is offering discounts toward up-front costs. By contrast, MediaOne offers high-speed data service for $40 a month to customers who spend at least $30 per month on cable television. The company charges $199 for cable modems. With price pressures in mind, the entry-level Personal Infospeed already is offered at $10 less than the price announced in June. "This is indicative of the nature of the market," Gordon says. ...Still Plodding Along Industry insiders wonder what took the carrier so long. Other regional Bell operating companies whose regions are less densely populated - including U S West [USW] of Englewood Colo., GTE Corp. [GTE] of Stamford, Conn. and Atlanta-based BellSouth Corp. [BLS] - already have ADSL services. "Folks have said it has taken Bell Atlantic just a little too long to get this product to market," Gordon says. "Our sense was we will take the time we think we must to get it right. "The pace is sort of slow to deliberate," says Vern Mackell, senior analyst of data communications at New York-based International Data Corp. (IDC). "I don't think we are going to see much change in that for the next couple of months. [Bell Atlantic] is still just getting their processes in place. I think they are trying to oil the machinery to keep this in the face of the public that this stuff is coming." Any delay in launching DSL in Bell Atlantic's biggest markets will give cable television providers more time to gain public acceptance for their alternative high-speed data service. Some analysts predict cable will become the primary conduit for high-speed data in the residential market, with DSL consigned to the business sector. One market research firm, Forward Concepts, projects cable modems will outpace DSL modems by 5-to-1 by 2003. "Even the most vocal of these guys, U S West, still has a pretty small number of [ADSL] lines," Mackell says. He estimates that by the end of August only 25,000 ADSL lines were in service throughout the United States. "With more than 170 million telephone lines, we are still well under 100,000 ADSL lines. We are just at the very beginning of [ADSL deployments], " he says. To further compete, Bell Atlantic is pushing its ISP Partnership Program, which compensates participating Internet service providers for Infospeed sales they stimulate. ISPs can package their own Internet access offerings with three levels of high-speed Bell connections. Each level has a flat monthly fee. Infospeed DSL 640 Kbps costs $40; Infospeed DSL 1.6 Mbps $60; and Infospeed DSL 7.1 Mbps $110. (Larry Plumb, Bell Atlantic, 703/295-4360; Vern Mackell, International Data Corp., 212/726-0900.)