To: SilverAG who wrote (22864 ) 10/25/1998 1:54:00 PM From: Glenn D. Rudolph Respond to of 164685
Dow Jones Newswires -- October 7, 1998 Bertelsmann: Plans barnesandnoble.com IPO In Next Few Mos FRANKFURT (Dow Jones)--Bertelsmann AG (G.BRT) plans an initial public offering of barnesandnoble.com "within the next couple of months," board member Klaus Eierhoff told Dow Jones Newswires Wednesday. Late Tuesday, Bertelsmann announced a joint venture with the U.S.'s Barnes & Noble Inc.'s (BKS) online bookseller, called barnesandnoble.com. Under the agreement, Bertelsmann will pay $200 million for a 50% interest in barnesandnoble.com and contribute $100 million to the joint venture's capital. Asked how Bertelsmann might fund additional development of the online bookseller's site, Eierhoff, who is responsible for the group's multimedia division, said the first step will be to launch a U.S. IPO by the end of the year or, at the latest, early 1999. "Amazon.com is our main competitor in this market, without a question," Eierhoff said in a telephone interview. "And if you look at their success, they handled (development) brilliantly" with a similar public share offering, he said. "It's very logical for us to do the same." Barnes & Noble had previously planned an IPO for the online bookseller, but said Tuesday it will delay it as a result of the joint venture. - - 07/10/98 16-56G Eierhoff also said that Bertelsmann "has the right" to elect a chief executive officer for the joint venture, and expects to appoint one within the next few weeks. He declined to comment on potential candidates for the post, but said "there is good potential within our own organization among highly trained younger individuals." Asked how the new joint venture will compete with Amazon.com, Eierhoff said that changes to the barnesandnoble.com site could be expected soon. He wasn't more specific. And although Amazon.com "is the market leader in the U.S., he added, "in Europe, the chances are far better for Bertelsmann to get a leading position in this market. "Bertelsmann is a very known name here," he added. On Nov. 15, Bertelsmann will launch its BooksOnline service in Germany, France, Spain, the U.K. and Netherlands. The German publisher is in a European beta of BooksOnline right now, Eierhoff said. He added that there will be a seamless link between barnesandnoble.com and BooksOnline. On the subject of possible scrutiny by U.S. antitrust authorities, Eierhoff said: "So far, we don't expect any problems in that area, but our lawyers are of course looking into everything." Some market watchers have said Bertelsmann could run into problems because of its ownership of U.S. book publisher Random House. -By Deborah Steinborn; 49 69 25616 500; dsteinborn@ap.org