To: Bill Harmond who wrote (22867 ) 10/25/1998 1:59:00 PM From: Glenn D. Rudolph Respond to of 164685
rticle 12 of 200 1, News Bookshelf takes on Amazon.com David Akin, Technology Reporter 10/14/98 The Financial Post Daily Page 7 (c) Copyright 1998 The Financial Post Company An independent bookseller based in Guelph, Ont., has launched what could be the Amazon.com of the north. Bookshelf.ca is a joint initiative between Sympatico, the Internet brand of the Stentor group of telecommunications companies, and Bookshelf of Guelph Ltd., a bookshop owned by Doug and Barb Minett. Sympatico's online service, with 50,000 to 500,000 regular daily users, provides marketing punch. A subscriber reading a health feature on its site could be electronically invited to buy health food cookbooks or exercise manuals. Bookshelf.ca is hoping to snag some of the $10 million Canadians spend every year buying books from U.S. online retailers. "We're hoping to repatriate a great deal of that back north of the border,' said Michael Tamblyn, the Guelph-based editor and producer of the bookshelf.ca site. "It's also a number that's going to continue to grow as online saturation into the home continues. We're positioning ourselves in a way to scoop as much of that market share initially as we can." The Minetts are about to take on some big players. Germany's Bertelsmann AG plans to invest US$200 million in the online operation of retailer Barnes & Noble Inc. of New York, and Chapters Inc. of Toronto, Canada's largest bookseller, will start an online venture next month. But Internet book sales appear to be money losers, based on what the big players have said. Bookshelf does not disclose financial details. The company has fought off the big chains with astute marketing since it began in 1973. It now includes a full-service restaurant, a bar and a repertory cinema. Doug Minett said taking the store to the Web is an extension of that positioning. Bookshelf.ca will ship orders from the Guelph store and a new warehouse. Customers will not be ordering direct from the publisher or from a wholesaler.