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To: Bill Harmond who wrote (22935)	10/25/1998 1:51:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164685

Bertelsmann AG Enter Symbol: Bertelsmann AG is the world's third-largest media company. Bertelsmann AG has recently been expanding its television holdings, taking stakes in the VOX and RTL2 television stations. The company has been in a European on-line services venture with America Online Inc. (AOL) since 1995. Bertelsmann AG has over 57,000 employees and operates more than 300 companies. Headquarters: Carl-Bertelsmann Str. 270, 33311 Guetersloh, Germany Phone: 49-52-41-80-0 Fax: 49-52-41-75166 Web Site: bertelsmann.de Chairman & CEO: Dr. Mark Wossner Ticker Symbol: G.BRT Exchange: Private Company

To: Bill Harmond who wrote (22935)	10/25/1998 11:29:00 PM
From: e. boolean	Read Replies (1) \| Respond to of 164685

Since you chose your supermarket on the basis of the criteria of quality, selection, and service, etc., would you switch to a new nearby store if it was even better on those criteria? Or are you so "grooved in" to this particular store that you would/could not switch? The issue is the extent to which a consumer will stick with their early choice despite the fact that another option turns up that is superior for their particular criteria because they are "wedded" to their earlier choice. e.b. Hmmm, looking at the criteria for booksellers online: for price it's Shopping.com or Wal-Mart or your local shopbot; for selection it's barnesandnoble.com or books.com; for service it's barnesandnoble.com (according to esmarts.com -- and Amazon excels at what?