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Politics : Bill Clinton Scandal - SANITY CHECK -- Ignore unavailable to you. Want to Upgrade?

To: Lizzie Tudor who wrote (11161)	10/25/1998 3:16:00 PM
From: Who, me?	Respond to of 67261

From the same article..... Exclusive Report Issue date: Oct. 23-25, 1998 Read the article: What women want now The Experts Marketing consultant Liz Nickles and market research expert Laurie Ashcraft launched Update:Women in 1979 as research for a book - but more, to get a handle on what they saw in society and felt in their own lives: the tremendous cultural and personal changes sparked by women's march into the workforce. The Study In three parallel surveys in the late '70s, late '80s and late '90s, Update:Women posed detailed, cross-referenced questions to a statistically representative sample of 5,000 women ages 20-50. Here, key findings and predictions of each survey, plus forecasts for 2000 and beyond. Late '70s Findings: "Women drew an attitudinal line in the sand," careerist vs. homemaker. ... Working women paid a personal toll: more divorce, less family time. Predictions: More women in top jobs bring new managerial styles. ... Services relocate to meet their needs: e.g., grocery stores in office parks. Late '80s Finding: "Women were trying to do it all, and stressing out." Predictions: Rise of stress-relief industries - massage, spas. ... Desire to connect emotionally with others through book clubs, support groups. Late '90s Findings: "Attitudinal differences between working and non-working women have vanished." ... Women say they are less career-driven, more focused on home - a trend Nickles and Ashcraft call "Martha Stewartization." ... They also are less concerned about how they look, and more interested in quantity than "quality" time with kids. 2000 Predictions: Growth of cottage industries, flextime and job sharing as women change the work world to fit their home orientation. ... "Managerial moms" use workplace efficiencies to run household. ... "Show me the baby," not "show me the money" - bigger families, vs. bigger incomes, as status symbols.