QUALCOMM OmniTRACS Division Expands Focus and Unveils New Name: QUALCOMM Wireless Business Solutions
- One of World's Largest Providers of Wireless Data Solutions to Develop New Products for Wireless Industries Around the Globe -
NEW ORLEANS, ATA BOOTH #418, Oct. 26 /PRNewswire/ -- QUALCOMM Incorporated (Nasdaq: QCOM - news) today announced that it has changed the name of its OmniTRACS Division to QUALCOMM Wireless Business Solutions (QWBS) and has strategic plans to enter new wireless data markets around the world. By leveraging QUALCOMM's Code Division Multiple Access (CDMA) digital wireless technology and other complementary technologies, the group's vision is to bring wireless data solutions to businesses worldwide by developing new products and expanding into other markets. While maintaining its focus on the long-haul truckload industry with the OmniTRACS(R) and TruckMAIL(TM) product lines, QWBS will develop new products targeted at other areas of freight transportation, as well as other businesses with a need for mobile data. QUALCOMM currently has in development terrestrial-based products designed to connect to cargo capacity, such as untethered TrailerTRACS(R) and a communications product targeted at the short-haul industry, and pick-up and delivery fleets. These products and others will have the potential to give cellular carriers the opportunity for additional network airtime.
According to Phil White, senior vice president and general manager of QUALCOMM Wireless Business Solutions, ''Our mission is to build integrated wireless data solutions that will forge competitive advantages for both our current and new customers. The reason for the name change is simple -- we are no longer a one product line business group and we are broadening our direction. Our new name is better aligned with our strategic plan and corporate charter of building wireless systems around the world. We have enjoyed success in the domestic truckload segment with the OmniTRACS system, and believe we can apply our core competencies and offer new, innovative wireless solutions to other businesses.'' White added, ''We will continue to support existing products and develop new ones, bringing the finest products and services to our trucking customers such as TruckMAIL, untethered TrailerTRACS and Internet-based host applications.''
Introduced in 1989, the OmniTRACS system revolutionized the manner in which trucking companies do business around the world. This cost-effective system provides data transmission and position reporting services to over 800 trucking companies and other mobile customers including railroad and maritime fleets. Part of the reason for this system's success is the superior operation of its Network Service Center (NSC) in San Diego, Calif. Staffed 24 hours a day, 365 days a year, QUALCOMM's state-of-the-art NSC processes over four million transactions each day and is unsurpassed in the industry. To ensure system reliability, the center maintains fully redundant computer systems. A duplicate backup center in Las Vegas provides additional system safeguards to assure continuing service in the case of natural disasters or other emergencies. QUALCOMM has sold over 250,000 OmniTRACS terminals worldwide, with systems operating in the United States, Canada, Europe, Japan, Brazil, Mexico, Korea and Malaysia.
QUALCOMM plans to capitalize on its trucking industry success by positioning itself to help other businesses move into the next millennium. ''We will continue to use leading-edge technology to deploy innovative wireless data solutions around the globe,'' said George Mansho, vice president and general manager of international business for QUALCOMM Wireless Business Solutions. ''Internationally, we already have experience addressing customer needs in markets other than long-haul trucking which we have traditionally dominated. Requirements like security are driving sales in these markets along with the basic need for data communications and positioning. Our strategy is to continue to deliver solutions to our partners that give them a strong market advantage, to offer the same solutions to new and potential markets like China and the Middle East, and to increase our penetration in regions where we already have a presence, such as Europe, Russia and South America.''
To signify the new name and direction, QUALCOMM has incorporated the theme ''This Way to the Future'' into its marketing activities at the American Trucking Associations Management Conference & Exhibition in New Orleans, October 25-28. QUALCOMM will be demonstrating some of its current and upcoming products including OmniTRACS, TruckMAIL, TrailerTRACS(R) and CabCARD(R), as well as the complete suite of vehicle information reporting systems.
Headquartered in San Diego, QUALCOMM develops, manufactures, markets, licenses and operates advanced communications systems and products based on its proprietary digital wireless technologies. The Company's primary product areas are the OmniTRACS(R) products, CDMA wireless communications systems and products and, in conjunction with others, the development of the Globalstar(TM) low-earth-orbit (LEO) satellite communications system. Other Company products include the Eudora Pro(R) electronic mail software, ASIC products, and communications equipment and systems for government and commercial customers worldwide. For more information on QUALCOMM products and technologies, please visit the Company's Web site at qualcomm.com.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including timely product development, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 1997 and most recent Form 10-Q.
QUALCOMM, OmniTRACS, TrailerTRACS, CabCARD and Eudora Pro are registered trademarks of QUALCOMM Incorporated. TruckMAIL is a trademark of QUALCOMM Incorporated. Globalstar is the trademark of Loral QUALCOMM Satellite Services.
SOURCE: QUALCOMM Incorporated
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