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To: Bill Harmond who wrote (23097)	10/26/1998 6:24:00 PM
From: Glenn D. Rudolph	Respond to of 164684

Comparison Shopping Made Easy Compare.Net Launches New Search Functions and Additional Content SAN FRANCISCO, Oct. 26 /PRNewswire/ -- In an effort to make it easier for consumers to make purchasing decisions during the upcoming holiday season, the founders of Compare.Net (www.compare.net) today unveiled an improved version of their popular comparison shopping site. This occasion coincides with the company's second anniversary, and allows consumers to search in even more ways for their favorite holiday gifts. Visitors to the site can compare thousands of products ranging from breadmakers to CD players to golf clubs to snowboards. "We took all the feedback from the over 15 million people who have visited the Compare.Net site in 1998, and constructed the easiest, most comprehensive comparison shopping service on the Internet," said Trevor Traina, president of Compare.Net. "Unlike automated shopping bots that allow consumers to simply conduct price-comparisons on the Web, Compare.Net is hand-crafted by product experts and provides consumers with the sort of information they need to make educated purchasing decisions. We also extend our service by providing price and availability through qualified Internet retailers on the site, allowing users to make risk-free purchases online." Maximizing Product Searches Compare.Net clarifies the confusion associated with feature-rich products by offering services such as the Compare Tool, which allows users to rack and stack a number of different products by brand and model. The Compare Tool now has increased in prominence on the site and occupies a constant frame on Compare.Net. This feature allows consumers to choose an unlimited number of products and then compare them in an easy-to-read chart. For example, a visitor can choose three separate CD players and load them all to the Compare Tool. Once in the frame, these three products can then be compared in a chart by product feature and price. Users can also email this information to themselves, as well as friends, or print it out for future reference. Compare.Net has also introduced a new search function which forecasts the number of products that will be returned in any given search. This makes it possible for users to keep track of how many products remain in the database as they narrow the search by selecting various product features or price points. This prevents users from ultimately ending their search with zero returned results. Additional Site Modifications * Multiple search methods: model number, brand and manufacturer comparisons; * The seven major product categories (i.e., electronics, automotive) are now directly accessible from the home page; * Navigation path through the site is visible while you search; * Additional site reviews have been added from new sources; * Site graphics have been minimized to increase download speed. Editorial Additions In addition to functional changes on the site, Compare.Net has also added new and updated editorial content to a number of product categories, including electronics, automobiles and outdoor equipment. Compare.Net now offers comprehensive "buying guides" for each individual product, designed to inform the user and help them make a more informed buying decision. This information was meticulously compiled by Compare.Net's own product experts. They visited retail outlets, met with manufacturers and perused product catalogs to find the appropriate data. For example, visitors to the electronics category can access the history of Recordable Digital Formats and view projections on how important this format might become to consumers' home stereo systems. Another module can even help users learn how to configure their own home theater system. Visitors can also email Compare.Net's individual product experts directly to query them for additional information. Compare.Net also offers direct one-click buying through retailers such as NetMarket, Auto-By-Tel and NECX. After picking the perfect model, users are given price and availability information from multiple retailers, allowing them to complete the purchasing process online. About Compare.Net, Inc. Compare.Net, the Internet's leading buyer's guide, is the most comprehensive and up-to-date interactive product comparison service on the Internet. Compare.Net's extensive database offers information on every make and model in such diverse categories as electronics, home office equipment, home appliances, automobiles, motorcycles, sporting goods and software and computer peripherals. Compare.Net is available at no cost to consumers at www.compare.net. Based in San Francisco, the company was founded by Trevor Traina and John Dunning in the Fall of 1996. Compare.Net is funded by Media Technology Ventures, GE Capital's Equity Capital Group, and Intel Corporation. For product and company information, contact: Compare.Net 185 Berry Street, Suite 4300 San Francisco, CA 94107 ph: 415-908-1500, fx: 415-908-1515 admin@compare.net NOTE: Compare.Net, Inc. All other brands or product names mentioned herein are or may be trademarks of, and are used to identify, products or services of their respective owners. SOURCE Compare.Net, Inc. CO: Compare.Net, Inc. ST: California IN: CPR REA SU: PDT 10/26/98 08:42 EST prnewswire.com