To: xbrent who wrote (431 ) 10/27/1998 10:07:00 AM From: Currency Respond to of 1286
I am rereading the PR from yesterday and I have a better understanding of it. Fragrance Express (OTC BB:FGRX - news) and National Boston Medical jointly announced Monday that they have received repeat orders totaling $184,000. This tells me that they have a customer base that is confident in their products and will continue to buy their products. This is excellent as this shows that FGRX has a means to continue to generate revenue while working on addition sources as well as adding credibility. These orders are from customers with estimated sales projections totaling $6.8 million over the next 12 months, based upon previously executed contracts. This shows me that these customers are in a large sales arena and will push FGRX's products to their fullest and will continue to make sales. $6.8M is a large amount of cash for selling products. Obviously, the customer base is strong and only going to grow stronger. Daniel Hoyng, CEO of NBM Inc., stated Monday: "These sales are part of an ongoing sign of acceptance and credibility in the market place for the SafeShield(tm) product line." Yes, this is exactly what I'm thinking. FGRX has been well accepted in the market place and will only get larger. With the gearing up of 80 sales people, these orders are going to continue to come in and in larger and larger porportions. "These sales, coupled with previously announced orders from Bontempi Surgical instruments, NBM Inc., is enjoying its best month in its brief history." Read this again a couple of times. They are enjoying their best month ever. And, remember, this is on top of reporting a book value of $2.93 back in April. In my opinion, although this PR was short, it's direct to the point and tells me that FGRX is right on track and everything is as good if not better than we originally thought. I expect huge things to come soon and this PR only strengtens my confidence level in the company.