Engage Technologies Signs Thirty New Customers and Completes Merger with Accipiter, Inc.
ANDOVER, Mass. and RALEIGH, N.C.--(BUSINESS WIRE)--Oct. 26,
1998--
Unified powerhouse creates privacy centric visitor profiling and
comprehensive online advertising solutions with worldwide distribution
Engage Technologies(tm), the leading provider of online precision
marketing technology, and Accipiter, Inc., an industry leading ad
management provider, today announced they have signed on thirty new
customers and have completed their merger. The new powerhouse will
retain the Engage Technologies namesake and be headquartered in
Andover, Massachusetts. The company also has a European operations
including, Accipiter Ltd., now Engage Technologies UK. Corporations
world-wide can now turn to one strategic partner, who is dedicated to
offering standards-based online marketing and advertising solutions
resulting in targeted campaigns and increased return on investment.
The new customers to benefit from the combined product offerings
available through the merger include; 1&1 Dialog, AdValue,
Ancestry.com, Carlton Online, InterAd, IPC Magazines, ITN,
HealthStreet, Kermit Ventures, Net Noir, Ostgota, Scotland Online,
Sony Online Entertainment, Teleport, Tkom, Upsala, USA Networks, Yum
Yum, and ZD Europe. With the addition of these new customers, Engage
technology is now installed at over 2000 leading Web sites worldwide
such as; beeb@ the bbc, CNET, Cyberian Outpost, Happy Puppy, Lycos,
Microsoft, Nando.net, Prodigy, and WebTV.
"As a pioneer in the industry, this merger positions Engage as a
provider of the most comprehensive one-to-one marketing solutions
available in the industry today," said Paul Schaut, CEO of Engage
Technologies. "With the new millennium fast approaching and the drive
towards creating deeper relationships through the Internet,
organizations want a partner that can help them develop effective
online marketing solutions while leveraging existing Internet
investments. We believe that the combined technology offering from
Accipiter and Engage provides the solutions necessary to meet this
demand."
Although having only recently completed the formal merger of
companies, Engage has been marketing integrated product offerings
since April of this year. Engages' Precision Profiling technology has
been seamlessly integrated into the Accipiter Online Advertising
products, which include Accipiter AdManager and Accipiter AdBureau,
for profile-enabled ad targeting on the Web.
The Precision Profiling products help corporations dramatically
increase the relevance of their Web site advertising, editorial and
commercial content for both first-time and repeat visitors by
providing comprehensive anonymous, behavior-based visitor profiling
technology. Engage ProfileServer allows customers to build
site-centric (local) profiles and/or access global profiles from
Engage Knowledge, a web-wide database containing 30 Million anonymous
user profiles which reflect behavioral interests across 800 top-level
interest categories, such as Music, Sports, or Hobbies. Integrating
profiling with online advertising software offers industry-leading
functionality to create Web visitor profiles for use in real-time
marketing and advertising applications. "The solutions from Engage and
Accipiter complement one-another and the Accipiter customer base is
excited to reap the benefits of the seamless integration of visitor
profiling technology into online advertising solutions," said Schaut.
Providing the industry's largest, most comprehensive solution of
anonymous data, the Engage Precision Profiling software solution is
built with a flexible open architecture. This allows industry partners
and customers to easily modify their products for quick, seamless
integration and compatibility. Through its Precision Partner Program,
Engage already works with the industry's most notable companies on
multiple levels. Most recently announced was compatibility with
Millward Brown Interactives' new VOYAGER Profile product. Engage will
integrate VOYAGER Profile with Accipiter AdManager allowing customers
to serve campaigns that are VOYAGER profile-enabled for seamless
audience analysis of online advertising.
"To ensure maximum benefit to our customers, Engage Technologies
has adopted a position of application independence, working closely
with technology partners," said Schaut. "Our recent formation of our
Precision Partner Program and partnerships with Andromedia, Microsoft,
net.Genesis, Net Perceptions, and RelevantKnowledge reinforces our
commitment to establish the standard for profile-based marketing on
the Web."
Integrated Industry Leadership
Executive teams from Engage and Accipiter seamlessly integrated
the two organizations to include worldwide field offices with
extensive sales, telesales, development, and marketing units,
including the former Accipiter headquarters in Raleigh, North
Carolina. Paul Schaut remains CEO of Engage Technologies running the
day-to-day operations, and Chris Evans, founder of Accipiter, has been
elected Vice Chairman and will be instrumental in driving the vision
and direction of the company. "If the sign of a good merger is how
smoothly the teams work together, then this is the best merger I've
ever seen," says Chris Evans.
Peter Chaplin has been hired to run the London field office as
managing director, working closely with Charles Ashley, general
manager, and the rest of the Accipiter Ltd. executive management team.
Peter Chaplin brings more than 15 years experience of working for
International software companies in senior Sales and Marketing roles.
Carlton Online, a new international company within the Carlton
Communications Plc media group formed to establish new businesses on
the Internet, will soon launch three new sites which benefit from the
combined suite of Engage / Accipiter products. "The ability to analyze
web audiences and target individual profiles is proving to be a big
draw for European customers," said Chaplin.
About Engage Technologies:
Engage Technologies offers high-value Web advertising and
marketing solutions that enable customers to anonymously profile and
reach their online audience. Engage's recently integrated advertising
management solutions from Accipiter, including Accipiter AdManager and
Accipiter AdBureau, allow sites to generate revenue through online ad
sales and manages the process for over 2000 leading Web sites
including CNET, Lycos, MSN, and ZD Europe. The company's Web visitor
Precision Profiling technology helps corporations dramatically
increase the relevance of their Web site's advertising, editorial and
commercial content for both first-time and repeat visitors.
Engage sets the benchmark for privacy on the Web, balancing the
needs of online marketers to deliver the best message to the right
audience, while protecting individual identity. Engage is a corporate
sponsor of TRUSTe (www.truste.org), an active member of the World Wide
Web Consortium (www.W3.org), and the Internet Engineering Task Force
(IETF), and has developed and submitted one of the few technical
specifications for privacy standards on the Web. Corporate
headquarters is located at 100 Brickstone Square, Andover, MA 01810.
Field offices in Chicago, Japan, Los Angeles, London, New York,
Raleigh, and San Francisco. Additional information is available on the
company's Web site, www.engage.com.
CONTACT:
Kathleen Kreis Lisa Williams
Engage Technologies Copithorne & Bellows
919.872.7755 617.450.4300
kathleen@engage.com lisa.williams@cbpr.com
KEYWORD: NORTH CAROLINA MASSACHUSETTS NEW YORK CALIFORNIA
BW1305 OCT 26,1998
7:38 PACIFIC
10:38 EASTERN
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