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Technology Stocks : First Virtual Holdings (FVHI): Internet bottom fishing? -- Ignore unavailable to you. Want to Upgrade?

To: Dr. Frank Antwerpes who wrote (82)	11/4/1998 2:24:00 PM
From: John Lawrence	Respond to of 87

ETRADE Selects First Virtual Holdings For E-Messaging Solution Number One Ranked Online Investment Services Provider Chooses E-Mail For Personalized Notification and Real-Time Messaging to Growing Customer Base San Diego - Oct. 29, 1998 - First Virtual Holdings Inc. (NASDAQ: FVHI), a leader in advanced messaging systems for Internet commerce, today announced ETRADE (NASDAQ: EGRP) selected First Virtual Holdings to provide comprehensive e-mail messaging services for ETRADE's growing customer base. This agreement is the result of an in-depth beta evaluation of First Virtual's e-messaging services that began in August 1998. ETRADE joins a growing list of clients that have selected First Virtual for its innovative e-messaging technologies and services. Under the terms of the agreement, First Virtual will use its Interactive Messaging Platform to manage the delivery and response handling of an introductory e-newsletter welcoming potential customers who visit ETRADE's destination website. The e-newsletter, a personalized message from ETRADE's CEO Christos M. Cotsakos, provides detailed information about the company's comprehensive investment services and incentive offers. Since the evaluation began First Virtual has sent e-newsletters to all new web site registrants, processed and responded to all e-mail bounces, and "scrubbed" E*TRADE's customer database to maintain data integrity.

To: Dr. Frank Antwerpes who wrote (82)	11/4/1998 2:47:00 PM
From: John Lawrence	Respond to of 87

FVHI selected for Bertelsmann's Online Bookselling. (First Lafferty Group And Financial Industry Foundation, then E-Trade, and now four days later, Bertelsmann's AG. It seems pretty clear that more major contracts will be coming soon. 4Q should be very interesting.) FIRST VIRTUAL SELECTED TO MANAGE E-MESSAGING SERVICES FOR BOL, BERTELSMANN'S ONLINE BOOKSELLING VENTURE Personalized Messaging Campaigns Will Support Online Sales Efforts SAN DIEGO -- Nov. 4, 1998 -- First Virtual Holdings Inc. (NASDAQ: FVHI), a leader in advanced messaging systems for Internet commerce, today announced it has been selected to provide comprehensive messaging services to support online book sales for BOL, the upcoming global online bookselling venture of Bertelsmann AG. First Virtual's solution, the Interactive Messaging Platform (IMP), is the cornerstone technology that will drive the international marketing efforts to deliver customized e-messaging campaigns in five languages to BOL customers worldwide. "Retailers like BOL are turning to personalized e-messaging as a way to strengthen customer relationships online," said Keith S. Kendrick, president of First Virtual. "E-messaging nurtures a sense of continuity by providing relevant information to subscribers. The message is anticipated, carefully targeted and customized to qualified recipients. All of this adds up to delivering the right message to the right person at the right time." The agreement calls for First Virtual to manage all phases of BOL's messaging, including message campaign production, distribution, response-handling and tracking. First Virtual's Interactive Messaging Platform will drive the delivery of a customized and personalized e-mail customer newsletter including a broad range of information and timely topics from online shopping deals to bestseller items. The IMP also delivers e-messages that are optimized for visual appeal. This presentation optimization ensures that customers receive the most visually and functionally advanced message designed by BOL. "Customer focus is central to BOL, and e-mail outreach is one of the primary means of providing our customers with timely, personalized information and service," said Chip Austin, CEO of BOL. "Our partnership with First Virtual will enable us to communicate and interact directly with customers around the world through the power of personalized e-mail messaging."