To: Elwood P. Dowd who wrote (35421 ) 10/27/1998 6:05:00 PM From: PCSS Respond to of 97611
El, before you leave us for a day or two <ggg> the following is from today's street.com written by our buddy HerbHerb on TheStreet: Why Gateway's Numbers May Not Be All They Were Cracked Up to Be By Herb Greenberg Senior Columnist Investors who bid up Gateway 2000's (GTW:NYSE) stock in recent days, after the company's earnings beat analysts' estimates, may want to take a closer look. The real story is with sales, and it appears if Gateway hadn't rolled out retail stores, sales growth would've been downright dismal. According to several analysts, if it hadn't been for the stores, Gateway's core business of selling directly to its customers would have lurched ahead at a meager 4% or 5% for the quarter, "and that may be signaling potential trouble," PaineWebber analyst Don Young wrote in a report to his clients. Trouble? This is the guts of Gateway's business we're talking about. Gateway launched the stores so consumers could touch and feel its products. If all went well, orders would then be placed at the stores rather than over the telephone, and the PCs would be delivered a week or two later. It was like a very expensive billboard. It would be one thing if the stores added incremental growth, but Young calculated that during the quarter they were responsible for as much as $250 million of Gateway's $310 million in growth. Gateway officials couldn't be reached, and they've been notably mum on specifics about the stores. But longtime PC stock skeptic Fred Hickey, publisher of the High Tech Strategist newsletter in Nashua, N.H., thinks this latest glitch is just another sign of the trouble facing Gateway and the PC crowd. He's not even sure how you can quantify how many sales came from the stores, or how many sales went direct but were sparked by trips to the stores. All he knows is that "they had to go to great lengths to keep demand growing at a slower pace than a year ago." Indeed, to get that 21% gain, which was less than analysts had expected, Gateway had to cut prices, digress from its original game plan by opening more than 60 stores, offer financing to customers and embark on a big and expensive advertising campaign. "And you had a seasonal, one-time benefit from Windows 98, which is the only technology driver you'll have going forward," he says. And even that didn't help. Can't wait to see what they do for an encore. ANYONE HERE HAVE ANY COMMENTS ??? Michael