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Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?


To: David Howe who wrote (11867)10/27/1998 10:34:00 PM
From: John F. Dowd  Read Replies (1) | Respond to of 74651
 
Dear David: Concur in your outlook for MSFT and don't worry about DOJ. They have brought a bogus suit and they will not prevail. I offer this latest rebuttal brief from MSFT as a good indicator of how thoroughly fabricated this entire accusation on the part of NSCP is? Even Penfield Jaaackson will be able to figure this one out:

In the evidence presented thus far, Microsoft has shown that Netscape made an internal
decision not to make the necessary changes in its technology and to provide the
developmental and technical support to meet the specific needs of AOL. At the core of
Microsoft's winning of AOL as a customer was Microsoft's decision to provide a modular
architecture so that AOL could integrate browser technology seamlessly into AOL's service.

The agreement between Microsoft and AOL was not exclusive and did not

prevent AOL from working with Netscape.

In his testimony, Mr. Colburn alleges that AOL was very interested in continuing to work with
Netscape, but the agreement with Microsoft prevented that effort. The facts are that Steve
Case announced that AOL would continue to work with Netscape on its GNN project (this
was an ISP targeted to a different type of user), and AOL has always supported Netscape
users on the AOL service. Mr. Case announced the arrangement between GNN and
Netscape the day before appearing with Microsoft Chairman and CEO Bill Gates to
announce the deal between Microsoft and AOL at Microsoft's Professional Developers'
Conference and on a subsequent conference call for press and analysts later that day.

Mr. Colburn himself has been quoted confirming that AOL's decision to use the Internet
Explorer technologies was based in large part on superior technology. In a recently
published book on AOL by Kara Swisher entitled aol.com, Colburn confirms that Microsoft's
willingness to work with AOL to provide a seamless user experience was an important factor
in AOL's decision: "Netscape did not want to change Navigator in any substantial way to
accommodate AOL, and wanted Navigator to sit on top of AOL, directing users to the
Netscape site as they entered the Web. But AOL wanted to deliver to the consumer a
customized browser that was seamlessly integrated into the service in much the same way
that BookLink was, with no barrier separating the service from the Internet. 'With the
Netscape browser, users would absolutely know they were leaving AOL to go to the Web,
which meant we handed our members over to them,' said Colburn. On the other hand,
Microsoft was willing to change the browser in any way that was amenable to its service
design, making it easier to customize." (aol.com, by Kara Swisher, p. 137 (1998))

Despite AOL's current testimony, AOL's historical pattern does not support

the allegation that AOL entered into the license agreement with Microsoft

solely for distribution on the Windows desktop.

The statements in Mr. Colburn's testimony and recent statements by AOL officials seem to
be an attempt at revisionist history regarding the March 1996 agreement between Microsoft
and AOL. At the time of the agreement, AOL stated that a major reason they signed the
contract was because of the technological advantages of Microsoft's technology -
including the modular architecture of Microsoft's Internet technologies.

Any claims to the contrary in Mr. Colburn's testimony are clearly rebutted by the facts. At
the time of the agreement, AOL was already on 90 percent of home user personal
computers shipping at the time, due to AOL's direct agreements with OEMs. The
Microsoft-AOL agreement resulted in only a limited incremental increase of distribution for
AOL since they already had a dominant position on PC desktops.

Technical considerations were a major consideration in AOL's decision to

choose Internet Explorer over Netscape Navigator.

The claim by Mr. Colburn that the technical benefits of Internet Explorer had very little to
do with the decision to enter into the agreement with Microsoft contradicts the AOL's
public statements at the time. "So then we underwent a fairly exhaustive review of the
options both in terms of the technology review as well as a broader understanding of the
business implications, and it was as we walked down that process and learned more about
the Microsoft technology strategy, it was clear to us that the modular architecture would
make sense in terms of building it seamlessly into AOL." (Steve Case, March 12, 1996,
announcing the AOL/Microsoft agreement)

Furthermore, at the announcement of the technology partnership with Microsoft, Mr. Case
stated on March 12, 1996 that, "the reason we're doing this [integrating the Internet
Explorer technologies with AOL's software] is because the more we learned about the
Microsoft technology and their strategy and their commitment to the space, and
particularly their modular architecture, we felt it would allow us to better meet the needs of
our consumer audience by providing this Web experience, and we do want to make sure
consumers have the best possible Web experience and part of that is building something in
an integrated, seamless fashion and part of that is to the extent they do have some other
preference, giving them a choice." Mr. Case also mentioned that AOL would continue to
work with Netscape in order to provide AOL customers choice. This statement contradicts
the false assertion that the contract was exclusive.

Mr. Colburn's testimony alleges that Netscape was very willing and ready to redesign
Navigator to AOL's requested specifications. But Microsoft has introduced evidence that
refutes Mr. Colburn's claim, from a new book, Competing on Internet Time, by Michael A.
Cusamano and David B. Yoffie. In this book, Netscape executive Ram Shriram is quoted as
stating that: "Netscape was saying, 'We're not really interested. Our focus is not consumers,
so we're not terribly interested in working with you.' We lost another opportunity to take
charge of another 10 [million] to 12 million browsers."

Despite the government's claims, AOL was not compelled to license

Microsoft's technology in order to compete with the threat of MSN (the

Microsoft Network) on the Windows desktop.

Mr. Colburn claims in his testimony that AOL had to come to an agreement with Microsoft
in order to keep pace with the competitive threat of the new Microsoft Network - Microsoft's
online service product. Mr. Colburn seems to say that AOL viewed MSN as a serious
competitive threat even though AOL had the overwhelming market share in the online
services market.

As Microsoft began to recognize the popularity of the Internet, the company developed
MSN as an integrated component of Windows 95. This was a new technology and had zero
market share when it was released in August 1995. To this day MSN has less than 10
percent market share compared with AOL's 70-plus percent market share today. At the time
this agreement was signed, AOL was shipping on the desktop of 90 percent of personal
computers, as a result of AOL's direct agreements with OEMs.

AOL clearly had the dominant position in the online services market and was shipping on
the "critical position" of the PC desktop without any agreement with Microsoft.

John Dowd