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To: Moonray who wrote (15849)	10/28/1998 9:23:00 AM
From: Paul Lee	Read Replies (1) \| Respond to of 25814

LSI Logic to Showcase Microprocessors and DSP Cores at Embedded Systems Conference in San Jose, CA MILPITAS, Calif., Oct. 28 /PRNewswire/ -- LSI Logic Corporation (NYSE: LSI) today announced it will exhibit its comprehensive line of microprocessors and DSP cores for system-level ASIC designs at the Embedded Systems Conference (booth 5085) that will run from November 1 to 5 at the San Jose (Calif.) Convention Center. These cores can be combined with other hardware and software components of LSI Logic's CoreWare(R) program to create embedded system-on-a-chip products for a variety of communications and consumer products. Sponsored by design magazine Embedded System Programming and trade weekly Electronic Engineering Times, the conference provides design engineers and developers a first-hand look at the latest tools and methodologies for embedded development. The exhibition features more than 280 companies and the technical program offers almost 150 classes. LSI Logic design engineer, Morten Zilmer, will lead a class that covers the advanced features of MIPS-endorsed EJTAG (Enhanced JTAG) Debug Solution for debugging CPUs in Embedded Systems. He will present a paper entitled "MIPS EJTAG On-Chip Debug Solution with Complex Break and Real-Time PC Trace" in class #203 between 8:30am -10:00am on Monday, November 2. "The Embedded Systems conference gives us a unique opportunity to display our extensive portfolio of embedded products to an impressive audience of embedded system designers and engineers," said Karen O'Connell, director of consumer technology marketing at LSI Logic. "To further highlight our capabilities, we will also demonstrate examples of hot consumer products based on LSI Logic products. One example is Casio's QV5000SX digital camera, which relies on LSI Logic's MIPS-based DCAMTM-101 digital image engine for a powerful combination of resolution and performance. Additionally, Bosch's advanced Digital Audio Broadcast system demonstrates high-levels of design integration and performance by combining LSI Logic's MiniRISC(R) microprocessor and OAKDSPCore(R) solution into a single-chip system." Other products on display include: a MIPS microprocessor powered game platform, a software development environment for the MIPS platform, ARM microprocessor cores, and OAKDSPCore solutions.

To: Moonray who wrote (15849)	10/28/1998 11:18:00 AM
From: E. Graphs	Read Replies (1) \| Respond to of 25814

The digital chip wars forbes.com >>Digital TV is the next killer application for the consumer device-related chip business much as the Internet has proved to be for the personal computer business. Internet technologies like "push technology" and "IP multicasting" used the television broadcast model, with only one obvious difference--they allowed computer users to preset their preferences and maintain control over them. DTV brings that flexibility to television. >>It will also change the focus of the semiconductor business from personal computers to other consumer-type devices like digital televisions, digital set-top boxes and satellite receivers. The San Jose, Calif.-research group Dataquest forecasts that by the year 2002, these types of devices will consume $3.6 billion dollars worth of silicon. That may not be much when compared with the $20 billion-plus in chip sales to the personal computer industry, but it's still a substantial piece of change. For the past 25 years the personal computer has been the real growth engine for the semiconductor business, making erstwhile startups like Intel Corp. and Advanced Micro Devices (AMD) into multibillion-dollar multinationals. >>Industry watchers can expect to see a whole slew of newcomers compete for the digital television dominance....... >>From relative newcomers, such as Teralogic, to established giants, like Lucent Technologies, IBM, VLSI Technology, LSI Logic, Philips and STM Electronics, to struggling chipmakers, such as C-Cube Microsystems--the list of contenders for this new silicon Wild West is a long one.........<< forbes.com >>A majority of Teralogic employees are former employees of LSI Logic Corp., where they developed core technology for Sony Electronics (SNE) PlayStation videogame console and EchoStar Communications Corp.'s DVB set-top box. As a result the company has expertise in MPEG-2 technology and video and graphics processors, the cornerstone of the digital TV revolution. And Teralogic has come up with a low cost (between $10-$15 a chip), high-performance chip, already adopted by electronics giants like Toshiba. The chip will be used in DTV sets and digital set-top boxes for cable and satellite.<<