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Technology Stocks : Voice-on-the-net (VON), VoIP, Internet (IP) Telephony -- Ignore unavailable to you. Want to Upgrade?


To: Stephen B. Temple who wrote (1741)10/28/1998 9:35:00 AM
From: Stephen B. Temple  Respond to of 3178
 
Not your average Telephony Company> THE END OF PHONE TAG



Linx Communications has attracted its first round of
venture capital for a telephone service that integrates
your phone, fax, email, and pager into one number,
which can trace you to your office, car, or home.

The startup will announce tomorrow the $5 million
funding from Advanced Technology Ventures and One
Liberty Ventures at Venture Market East, the Red
Herring's conference on financing emerging technology
companies, held in Cambridge, Massachusetts.

The technology may not be popular among those who
already feel that they cannot escape the telephone, but
mobile professionals who miss many important calls, or
those who are sick of playing phone tag with colleagues
and friends, will love it. Research by AT&T shows that
only 25 percent of all telephone calls actually reach the
intended party. Linx president Joe Gately says using his
company's universal number raises that figure to 80
percent. "Our subscribers are getting 3 times the number
of calls most people receive."

Indeed, Mr. Gately received the news of the closing of
the venture capital round on his cellular phone while
sitting in a pub in Ireland where he was on vacation.

The service uses an automated agent, which asks for the
name of the caller, then rings three phones at the same
time -- typically car, office, and home telephones. The
recipient answers, hears the name of the caller, and can
decide whether to accept the call.

"It's 1 to take the call and 2 to send the send the
message to voice mail." Too bad if you don't want
people to know you're screening calls, because with
three phones ringing "people know you can answer that
call if you want."

The Linx game plan
The startup didn't begin its life in a garage, but its small
manufacturing office space was not much more
glamorous. "Our one luxury was a threadbare carpet,"
Mr. Gately says, "but I guess that's what happens when
you don't take a salary for two years." The newly funded
company moved this weekend into a "real office," right
off the 1-28, Boston's technology corridor.

In addition to the funding, ATV general partner Michael
Frank and One Liberty Ventures general partner Joseph
McCullen Jr. will be joining the startup's board of
directors.

Linx has spent two years building a suite of products and
a small subscription base of 2,000, mostly through word
of mouth. It has $1 million in annual revenues.

With the new funding, plus $3 million raised in debt, Linx
will buy switches in local areas and expand its network
from Boston and Washington to Silicon Valley and later
to the rest of the nation.

Mr. Gately will tell conference attendees, most of them
venture capitalists and Massachusetts-based emerging
companies, that Linx is building a nationwide telephony
network to provide enhanced services such as the
universal number, as well as automated email notification,
email-to-fax conversion, and voice-activated dialing.

The company wants to link switches with a private
fiber-optic network giving users access to the system
from various locations using a local number, much the
way many national Internet Service Providers offer local
access numbers to their networks from various points
around the country.

Other players
Mr. Gately believes the time is ripe for this type of
enhanced service given the deregulation of the
telecommunications industry, along with trends such as
increased telecommuting.

He's not the only one. A handful of startups have also
offered follow-me telephone services, though rather than
ringing three phones simultaneously, they ring one after
another, which can lead to the caller hanging up. Linx
also differs from other companies by offering local
access to its universal number, as opposed to toll-free
(800 number) access.

The big telcos will also want to offer such services, but
may be happy to outsource them. Or perhaps one will
just swallow up the little startup Linx Communications
and its thin layer of enhanced telephony services.