To: cyberman who wrote (217 ) 10/29/1998 11:12:00 AM From: M. Frank Greiffenstein Respond to of 3198
CORSICANA, Texas--(BUSINESS WIRE)--Oct. 29, 1998--Midway Home Entertainment Inc., a subsidiary of Midway Games Inc. (NYSE: MWY), today announced that it has opened an online store on its Web site, www.midway.com, allowing consumers to purchase Midway's most recent and popular titles over the Internet. Digital River (Nasdaq: DRIV), the leading provider of electronic commerce outsourcing for Internet software sales, will be Midway's online distribution partner. Currently, NFL(R) Blitz(tm), Mortal Kombat(R) 4, GEX(64): Enter the Gecko and Rampage World Tour(tm) on multiple platforms are available for purchase at the site. Midway's entire fall 1998 lineup will be offered by Christmas, followed by a more extensive catalog into 1999. Exploiting the growing e-tail distribution movement, Midway has opened its online store to expand its consumer reach, continue establishing its online community and generate repeat online sales by offering special premiums with every purchase. Midway plans to expand its online catalog to include hits such as San Francisco Rush(tm): Extreme Racing, Mortal Kombat(R) Trilogy, NBA Hangtime as well as classic compilations featuring Asteroids(R), Centipede(R), Paperboy(R), Defender(R) and Joust(R). "Electronic commerce is an great complement to our traditional distribution methods," said Paula Cook, director of marketing for Midway Home Entertainment. "Expanding our expertise onto the Internet paves a new road for the distribution of Midway's quality titles, and also provides a great convenience to our customers, allowing them to shop from their desktop." "We are pleased to partner with Midway Home Entertainment to provide its lineup of quality games to Web customers," said Joel Ronning, founder and chief executive officer of Digital River. "Midway's top-selling games like NFL Blitz and Mortal Kombat 4 make a tremendous addition to our online inventory of products." Midway will be marketing its electronic commerce store by advertising on major video game Web sites and search engines as well as within the company's print advertisements. Digital River, based in Minneapolis, offers the world's largest online database of software products. The company has contracted with more than 2,000 software publishers and online retailers to provide its proprietary technology for Internet delivery of more than 131,000 software and other digital products. Tech Squared Inc. (OTC Bulletin Board: TSQD) controls 19 percent of Digital River's common stock. For more information, visit the Digital River Web site at digitalriver.com . Midway Home Entertainment Inc. designs, markets and distributes video games under the Midway trademark for home game platforms and personal computers. Midway Home Entertainment Inc. is a subsidiary of Midway Games Inc. (NYSE: MWY), a company engaged in the design, manufacture and sale of coin- operated video games under the Midway and Atari trademarks. Visit Midway's Web site at www.midway.com. Mortal Kombat, Blitz, Rampage World Tour, Defender, Joust and Midway are trademarks of Midway Games Inc. San Francisco Rush: Extreme Racing and Paperboy are trademarks of Atari Games Corporation. Asteroids and Centipede are trademarks of Atari Corporation. NFL is a trademark of the National Football League. NBA is a trademark of NBA Properties, Inc. Gex and the Gex character are trademarks of Crystal Dynamics. (c)1998 Crystal Dynamics. Distributed by Midway Home Entertainment Inc. under license. --30--bl/ny* MEM