To: Mr. Fortune who wrote (663 ) 10/29/1998 1:35:00 PM From: Lane Hall-Witt Respond to of 1286
It's really hard to assess the company itself, at this point, since we obviously have been caught off guard by this. We just don't know what lies behind NBMX management's thinking on this. We can, however, assess the markets for their products; and there is some reason to be heartened by that. National Boston claims to have 15 percent of the Canadian dental market. According to the Canadian Dental Association Web site, there are 16,000 dentists in Canada.cda-adc.ca They also have claimed that they're aiming to reach 15 percent penetration in the U.S. dental market. According to the American Dental Association Web site, there are more than 153,000 dentists in the U.S.ada.org These obviously are substantial markets for the dental instruments. In addition to this, SafeShield can be sold to a number of industries, most notably the enormous healthcare and food-services sectors. I'm not very familiar with the competitive environment in the anti-microbial lotions market, but I am aware that the profit margins in this sector are quite substantial. (I have done consulting in healthcare materials management and so have some familiarity with the industry in general.) None of this is to say that National Boston is well established in these markets; I'm not sure how successful they have been up to this point. But it is to say that the company is positioned with important products in some very large markets. That could account for some of the buying we have seen, and also for the company's rather brash statement that it will be applying to the Nasdaq Small-Cap Exchange once it has filed its Form 10.