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To: Senator949 who wrote (35479)	10/29/1998 1:33:00 PM
From: Roy F	Respond to of 97611

IBM to be first major PC maker to sell $599 machine October 29, 1998 09:50 AM RESEARCH TRIANGLE PARK, N.C., Oct 29 (Reuters) - IBM IBM unveiled on Thursday a low-cost consumer personal computer priced at $599, the first major personal computer-maker to offer a machine for under $600. International Business Machines Corp. said the low-priced computer will be in stores beginning in November. The new Aptiva E Series model D1N features a 300 megahertz speed, IBM-compatible computer chip from National Semiconductor Corp.'s NSM Cyrix unit, a built-in 56 kilobit modem and a slim desktop design. A monitor must be purchased separately. An IBM spokesman said the company hopes to use the low-cost machine to attract more first-time buyers, specifically children and grandparents. The latter category has become one of the fastest-growing groups surfing the Web. The spokesman said the low-cost computer is part of a renewed bid to gain market share from other consumer PC makers, which include rivals such as Compaq Computer Corp. CPQ and Hewlett-Packard Co HWP , albeit at lower profit margins. IBM is seeking to make a comeback in the consumer PC market after resisting the trend toward low-cost, sub-$1,000 PCs begun by Compaq in early 1997. In the year since IBM joined the fray with low-cost models of its own, the portion of PCs shipped that were priced under $1,000 have grown to become a majority of its sales. The introduction of new computer joins two existing IBM Aptiva models priced at $699 and $799. The company also offers a range of high-end PCs at prices starting over $2,000. ((New York Newsdesk--212-859-1700)) REUTERS -------------------------------------------------------------------------------- Following are Reuters Alerts related to this article -------------------------------------------------------------------------------- ALERT IBM UNVEILS NEW LOW-PRICED CONSUMER APTIVA PC PRICED AT $599 REUTERS --------------------------------------------------------------------------------