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Technology Stocks : DRIV (DIGITAL RIVER). Get in on internet IPO. -- Ignore unavailable to you. Want to Upgrade?


To: Hope who wrote (222)10/30/1998 9:47:00 AM
From: M. Frank Greiffenstein  Respond to of 3198
 
Affiliate driving...

Thanks Hope.

Again, the concept of "affiliate-driven" sales is exactly what AMZN is doing. Of course, AMZN has its own e-store, something that DRIV is avoiding (and for good reason).

But a couple more quarters of strong sequential growth is what it will take for DRIV to take off. Look at the tepid initial response to AMZN's IPO in 1997. Not very impressive. It took a year for AMZN to really take off.

DocStone



To: Hope who wrote (222)10/30/1998 10:39:00 AM
From: M. Frank Greiffenstein  Read Replies (1) | Respond to of 3198
 
Hope, there was more to that article...

Hope, I believe your quote was only half of the meat. The writer continues referring to DRIV in the next paragraph:

As it emerges we think Digital River's model of creating a affiliate-driven software selling network may very well be the future of
software sales (period).

Providing a turnkey software selling solution looks extremely valuable to us as a superior method of selling software vs. the kind
that Egghead.com (NASDAQ:EGGS - news) does, all packaged and shipped. We think immediate and now, decentralized
ecommerce looks more like a Web way of business than a one-size fits all Web site.
.

I think the writer did a rush job and didn't bother to edit. He should have joined the second paragraph with the first paragraph. Anybody see it differently than me?

DocStone