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To: MulhollandDrive who wrote (75862)10/30/1998 1:19:00 PM
From: nihil  Read Replies (2) | Respond to of 176387
 
RE: First-time buyers

Thanks for the reference. You may well be right, but my experience is that friends convince friends -- especially kids and greybeards. I would never take a friend downtown to CompUSA to help buy a computer -- I don't have the time, but I will log them in on compusa.com or dell.com or www.gateway.com and help them configure and compare (thanks to multitasking). They can use their credit card or apply on-line for a card and get 4-6 month's no interest credit on their computer purchase or get a lease. I don't think a nonuser will walk into a store and buy a computer regardless of how much handholding he gets from a salesman. It would be like a nondriver buying a car. And a first-time car buyer in my experience always takes a friend to buy that first car. BTW, CompUSA does a much better job on naive consumers than does DELL, and they appear to be several hundred dollars cheaper for similar models.