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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Savoirman who wrote (12624)	10/31/1998 11:37:00 AM
From: greenspirit	Read Replies (1) \| Respond to of 13925

All Article...Creative's Live!Surround Technology Pumps 3D Gaming Into Your Home Theater System Latest Free Live!Ware Download for Sound Blaster Live! Also Includes 32 <> October 30, 1998 SINGAPORE, Oct. 29 /PRNewswire/ -- Creative Technology Ltd. (Nasdaq: CREAF) today announced its on-going Live!Ware(TM) Program will be offering Creative's new Live!Surround(TM) technology to all Sound Blaster Live! and Live! Value users as a free downloadable software update. The Live!Surround feature enables users to play PC games with 3D audio using their current home theater surround systems. The same free download, which is available immediately, will also include a new, final shipping version of Live!Ware's upgrade for 32 hardware-accelerated 3D voices -- a Live!Ware feature previously only available in a Beta version. "Live!Surround technology and today's Live!Ware release represent a huge step forward for Creative in driving the convergence of PC gaming with home theater systems," said W H Sim, chairman/CEO of Creative. "Creative is again leading the way in 3D gaming. We are delivering real solutions for the real world that will work now for our customers." "Today's announced Live!Ware release has two great benefits for Creative's customers," Mr. Sim continued. "First, by giving existing owners of Sound Blaster Live! a four-fold increase in the number of hardware-accelerated 3D voices, Live!Ware now offers Creative customers an even more compelling and immersive 3D audio experience. Second, the Live!Surround feature provides Creative customers with the ability to use the functions of their Sound Blaster Live! -- including playing computer games with 3D audio -- in a big screen, big sound environment in the comfort of their living room." Creative's new Live!Surround encoding technology encodes the surround channels into the front stereo channels and works with surround receivers to decode the audio streams in real time and enable playback through the multiple speakers. With this setup, users can play EAX-based games and DirectSound 3D titles on their current multiple speakers system to experience the exceptional realism of Environmental Audio and 3D sound. Using Sound Blaster Live! presets, even legacy games can be played over any current home theatre systems with superb, full-bodied surround sound. The Sound Blaster(R) Live!(TM) card with Live!Surround feature can also be connected to Creative's PC-DVD Encore solution and Creative's latest DeskTop Theater(TM) 5.1 speakers to offer a complete, highly affordable home entertainment solution. Live!Ware Program As part of its on-going efforts to offer the latest developments in Sound Blaster Live! audio technology to its current and present customers, Creative initiated the Live!Ware program in August 1998 to market on-going enhancements and applications for Sound Blaster Live! and Live! Value products. Users will find continuing value in their investment in a Sound Blaster Live! card as it can be extended to include increased functionality over time. The Live!Ware program also highlights Creative's commitment to listen and respond to the needs of its customers. Users can access Live!Ware updates via the dedicated web site at www.sblive.com Environmental Audio and EAX First previewed at Comdex Fall in November 1997, Environmental Audio(TM) is Creative's revolutionary audio standard that takes a systems approach to delivering the Environmental Audio experience -- from the audio processor and the underlying Environmental Modeling algorithms, to the speaker systems and the API for gaming software. Based on the Sound Blaster(R) Live!(TM) family of audio accelerators, Environmental Audio delivers a completely new way to experience games, music and entertainment on the desktop and also greatly enhances audio content from the past to the present and far into the future. Environmental Audio goes beyond 3D positional audio -- sounds will appear to come from all corners of the room or space adding reverb, echo, and other effects consistent with the room acoustics, position of the player, source of the sound, and many other cues. Environmental Audio Extensions (EAX(TM)) is an open application programming interface (API) that functions as property extensions to Microsoft's DirectSound 3D(R). The EAX API allows developers to add a new level of excitement to their newest games with real-world interactive audio environments.