To: Jimbo Cobb who wrote (35677 ) 11/2/1998 5:38:00 PM From: Elwood P. Dowd Read Replies (1) | Respond to of 97611
Monday November 2, 5:16 pm Eastern Time Dell offers PC workstation priced well below rivals ROUND ROCK, Texas, Nov 2 (Reuters) - Dell Computer Corp. (Nasdaq:DELL - news) said on Monday it was offering a new entry-level workstation priced well below its rivals and that it had cut prices up to 16 percent on its existing workstation line. A Dell spokesman said the moves were part of an aggresive bid to gain market share at the low-end of the workstation market, where machines run Intel-based (Nasdaq:INTC - news) Pentium II and Xeon processors and Microsoft (Nasdaq:MSFT - news) Windows NT software. Workstations are used by researchers and to perform computer-aided design tasks. They are also used by computer animators and stock market traders to handle financial analysis. Dell's major competitors in the market for workstations running Intel processors are IBM (NYSE:IBM - news), Compaq Computer Corp. (NYSE:CPQ - news), and Hewlett-Packard Co (NYSE:HWP - news). With prices starting at $1,997, the new Dell Precision Workstation 210 is more than $400 below the prices for similar single-chip workstations from rivals, Dell spokesman Jon Weisblatt said. A dual-processor Workstation 210, with nearly twice the performance, starts at $2,447, or roughly the price of single processor models offered by Dell's rivals, Weisblatt said. The Precision WorkStation 210, Dell's new machine targeted at entry-level customers, can be custom-built using either one or two Intel Pentium II computer chips running at either 400 or 450 megahertz clock speeds, the company said. In addition, Dell said it has cut prices on its fastest model, the Precision WorkStation 610 model, which runs either one or two Intel Pentium II Xeon chips. The machine now sells for prices starting at $2,942, 16 percent below its previous price. Dell also said prices on its mid-range Dell Precision WorkStation 410, running either single- or dual-Pentium II processors, have been cut by up to 14 percent. Prices now start at $2,096. All prices are effective immediately. In mid-afternoon trading on Nasdaq, Dell stock was among the most active issues, gaining 37.5 cents on the day to $65.875.