To: Mark Fowler who wrote (24328 ) 11/4/1998 11:04:00 AM From: Glenn D. Rudolph Respond to of 164684
Tier One Internet Access Provider One of Four Companies to Run First Yahoo! Audio Ads ATLANTA--(BUSINESS WIRE)--Nov. 4, 1998--It only seems fitting that Tier One Internet Access Provider, Netrail, is among the first companies to take advantage of ActiveBanner(tm)--the first audio-enhanced banner ad approved by Yahoo! Netrail is supplying the media server that enables Yahoo! to run the ads without tying up its own network. Yahoo! recently approved the use of the ActiveBanner(tm) ads from ADNet International, which serve up the audio when a viewer clicks on the ad. After activating the RealAudio(R) player, the audio will stream from Netrail's media server. Each ActiveBanner(tm) ad contains a distinctive "click to HEAR" button that is used as a standard indicator that the banner contains an audio file. Netrail President, Tom Body, considers audio banners a new and innovative way to advertise. "We are building our backbone while looking at the future of enriched media on the Internet. We're putting in a clear-channel DS3 ATM to stay on the forefront of the industry while providing for the emerging needs of the Internet community." ADNet International, which provides Internet marketing to advertisers and ad agencies, developed the technology in response to continued requests from clients. The ActiveBanner(tm) technology uses RealAudio(R) to deliver a "radio spot" ad in conjunction with a typical banner. Netrail is among only three other companies to have used the ActiveBanner(tm) ads during Yahoo!'s inaugural run, and they are the only Internet company included. ADNet CEO, Patrick Anderson, recommends ActiveBanner(tm) ads as a natural transition for companies who are looking for a way to enhance the effectiveness of their banner campaigns. "Humans have several senses and tend to respond better to one primary set over another. That is why there are readers, listeners & viewers," said Anderson. "Listeners are better influenced through audio-oriented media because sounds and spoken words sway our emotions. If you want to target a tech-adapted audience who frequently listen to radio, music & talk shows then audio ads can be an effective supplement to your campaign." To inquire further about testing the reach and penetration of ActiveBanners call (770) 936-8308 or send e-mail to inquiry@activebanner.com About Netrail Netrail is a national backbone provider based in Atlanta and home of NAPSouth(tm), the first public peering center in the Southeast. Netrail specializes in business and ISP access solutions, including T-1, T-3, ATM, Frame Relay and Colocation. The company operates a nationwide clear-channel, DS-3 network that is monitored by a 24x7 NOC with Points of Presence (POPs) in Atlanta, Chicago, Miami, New York, Palo Alto, San Francisco, and Washington. Product and pricing information can be found at Netrail's website atnetrail.net or by calling 888-NET-RAIL. About ADNet International ADNet International (http://www.adnetintl.com) provides unique Internet marketing strategies and innovative technology. The company offers a suite of business solutions, including ActiveMarketplace(tm), ActiveBanner(tm) and ActiveEdit(tm) to manufacturers and national advertisers. ADNet international provides Internet marketing advice for AOL Primehost and MindSpring's web hosting customers (http://www.hitstosales.com). ADNet has handled the online promotion for the Country Music Awards webcast and Paul McCartney's "Standing Stone" Concert. The company is headquartered in Atlanta, GA. CONTACT: Netrail, Atlanta Nancy Swartz, 888/638-7245 404/522-1939 (fax) nancy@netrail.net or ADNet International, Atlanta Sam Sears, 800/701-8176 770-220-3072 (fax)