To: JRH who wrote (18752 ) 11/4/1998 2:37:00 PM From: JRH Respond to of 77398
Dispatches from the Front: Cisco's Identity Crisis fnews.yahoo.com At Cramer Berkowitz we speak of stocks in terms of other stocks. Take Cisco (Nasdaq:CSCO - news) , which reports tonight, after the close. Is Cisco going to be IBM (NYSE:IBM - news) ? Meaning, is Cisco going to report a great number and then give cautionary guidance, so it's better to wait until after the quarter to buy more stock? Or is Cisco going to be Seagate (NYSE:SEG - news) , a hoped-for great quarter that turns out to be light in some form, and positive guidance doesn't help? Or is Cisco going to be Microsoft (Nasdaq:MSFT - news) , a great quarter, much better than expected (without the Justice Department kicker, of course) that takes the stock in a straight line to 68? First, you might ask, why should we care at all? Cisco is a great company; why can't it be Cisco, hold no matter what? This is a perfectly legitimate question, one that we ask ourselves everyday. But it is never one that we answer positively. Why? Because whether we like it or not, if Cisco changes guidance or says something negative, this stock is too expensive to do nothing. Think I am wrong? Let's go back to the bad old days, less than a month ago, when Cisco was in the high 40s. On a call by a Cowen analyst, this stock dropped nine points. All the call said was that perhaps this quarter may not be as strong as expected. Three years from now I hope you won't even see that blip on the chart, the stock will be so much higher. But hope doesn't buy you much on Wall Street. It can buy you the right to a real pasting. As I am a performance manager, I have no desire to take a pasting, whether it be because of Cisco or any other fine company. So, you say, you don't want to incur the capital gains. Well, how about if Cisco turns into PeopleSoft (Nasdaq:PSFT - news) , which has been cut in half, or Sybase (Nasdaq:SYBS - news) , which has been cut by more than two-thirds, or Informix (Nasdaq:IFMX - news) , which has almost disappeared. Or most of all Novell (Nasdaq:NOVL - news) , which used to trade at a premium to Cisco at the beginning of this decade. I can tell you that every one of those stocks at one time strode in the same pantheon as Cisco. They were bulletproof long-term holds where you thought you could elect to not listen to guidance or worry about downgrades. And you would have lost humongo amounts of money. So, what we try to do at my shop is game a stock by analogizing to another stock. I fear that Cisco will be like IBM, but I hope that Cisco will be like Microsoft. Our work says it will be the latter, but because the stock is at 63 and not 58 I fear it might be the former. Again, the analogy: Cisco feels to me like IBM at 143, perhaps headed down before it sees 149. The good news is that tomorrow Cisco will just be a paradigm for another stock's potential move. It will be just so much history.