To: jimmy c who wrote (2507 ) 11/5/1998 5:21:00 AM From: GUSTAVE JAEGER Respond to of 3194
Another huge market for ObjectStore:October 12, 1998 What the Hell Is VoxML? By Jackie Cohen Today's Web sites make a basic assumption that everyone has a browser at their fingertips. But only one-sixth of the population is so lucky. Even the most wired individual can get a hankering for Internet data when out of reach of some Web-enabled gizmo. Now there's a way to reach the masses – the 95 percent of the population that owns telephones. Thanks to Voice Markup Language (VoxML), a new language recently unveiled by Motorola, the average Joe can call up a Web site and literally talk his way through the entire online experience. Because of recent advances in speech recognition, the VoxML standard can now combine text-to-speech and speech-recognition technologies with an Internet protocol based on the Extensible Markup Language (XML). A visitor to a VoxML-enabled site could use any type of telephone to dial a number that connects to a voice-response unit, which in turn connects to a Web browser. From there, visitors can tell the browser to take them to any site. "Welcome to MoneyPortal," the site might intone. "What would you like to do today?" Visitors could speak commands to navigate through the site, as well as send e-mail. VoxML is a dramatic improvement over previous text-to-speech efforts, which simply rattle off the contents of e-mail or a Web page. But these services don't know where one feature ends and the next begins, nor can they comprehend incoming commands via speech recognition. One benefit of VoxML is that it can be patched on to an existing Web site. "Web developers can leverage their existing investments in backend processes and technology, and then add voice to the frontend," says Mitesh Patel, director of the mobile applications platform at Schaumburg, Ill.-based Motorola. VoxML implementations are currently under way at the Weather Channel, CBS MarketWatch, Traffic Station Group, BizTravel.com, Astrology.net and SmartRoute. Like XML, VoxML is more a standard than a product. It's being disseminated free of charge, although Motorola clearly benefits from the business VoxML steers to its wireless units. Motorola aims to cash in on something quite lucrative: Cell phone use is expected to increase from 20 percent of all corporate employees to 33 percent by 2000, according to Cahners In-Stat Group. And the market for "voice-enabled mobile productivity services" is expected to hit $3.4 billion by 2003, according to research that Motorola culled from International Data Corp., the McKenna Group and BRG. "This gives people a choice of how to access information," explains Larry Kramer, CEO of MarketWatch in San Francisco. "Some people would choose to phone up a Web site for stock quotes because they're on the road with a cellular. A radio show might talk about what's going on in the entire market, but not necessarily focus on your own stock."thestandard.com