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To: AugustWest who wrote (8078)11/4/1998 10:17:00 AM
From: Jerome Herr  Respond to of 9343
 
some infos on Springer:

most read german daily news paper "Bild" (like USA today I guess) at least 10 million buyers (and even more readers).
the following are widely read weekly mags : "Sport Bild", "Auto Bild", "Computer Bild", "Bild für die Frau" (for women), "Hörzu" (TV guide), ... they all have between 500.000 and 4.000.000 buyers weekly...
Springer also has parts of radio and TV broadcasters (-> advertisement!), book publishers, ...

so, although not as big as Bertelsmann, they're not to underestimate, especially "Bild" has a very wide and broad public...

Jerome