To: Kevin moore who wrote (150 ) 11/5/1998 11:14:00 AM From: Tomstocks Read Replies (1) | Respond to of 201
Hills Stores Reports Sales Results forOctober November 5, 1998 08:52 AM CANTON, Mass.--(BUSINESS WIRE)--Nov. 5, 1998--Hills Stores Company HDS today announced that store sales for the four-week period ended October 31, 1998, decreased by 9.7 percent compared with last year. Chaim Y. Edelstein, Chairman and Chief Executive Officer of Hills, commented, "October sales were very disappointing. We have revised and refocused our advertising and promotional programs in November and December to be much more aggressive. We expect these initiatives, combined with our traditional holiday strengths in several key categories, will turn sales momentum around." Sales Summary ($ in millions) Total Comparable Store Sales Store Sales Sales Period 1998 1997 % Change % Change October $ 133.1 $ 147.5 (9.7)% (9.7)% Year to Date $ 1,119.9 $ 1,137.3 (1.5)% (1.5)% Number of stores 155 155 The nation's eighth largest discount retailer, Hills operates stores primarily in the Ohio Valley and Great Lakes regions, with a majority of its stores located in Ohio, Pennsylvania, New York, West Virginia and Indiana. NOTE: This press release may contain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Although the company believes its plans are based upon reasonable assumptions as of the current date, it can give no assurance that any expectations will be attained. Factors that could cause actual results to differ materially from expectations include: general business and economic conditions, weather, competitive factors, pricing, and fluctuations in consumer demand. The CEO mentions their Traditional strengths through the Holiday season, this is what I previously referred to along with the 52 week low makes it a Great Bottom Buy now.