To: Elwood P. Dowd who wrote (35888 ) 11/5/1998 4:11:00 PM From: robbie Read Replies (2) | Respond to of 97611
From WSJ......... Digits: Gambits & Gadgets In the World of Technology Comdex snubbed, part one: In a major defection, Intel Corp. has opted to forego a booth at the giant Comdex Fall trade show in Las Vegas later this month. Intel has paid for exhibition space every year since 1989, but this year will pass. "We decided it just didn't make sense anymore," says Robert Singer, Intel's director of corporate events. "It's just too hard to cut through the clutter." Exhibitors have complained for years about the show's increasing size and cost. Other recent defectors include International Business Machines Corp. and Netscape Communications Corp. Officials of Comdex, which is owned by Japan's Softbank Holdings, note that Intel won't be a complete no-show. The chip maker still plans to rent 3,000 square feet of space for meetings and promotional activities. Intel's president and chief executive, Craig Barrett, will also deliver a keynote. But this way, Intel figures it will spend only $1 million on the show -- about half of last year's expense. "Even the largest of shows have to be measured on their return on investment," Mr. Singer says. * * * Comdex snubbed, part two: The giant trade show will also be shy one speaker. Michael S. Dell, CEO of Dell Computer Corp., has abruptly withdrawn from a scheduled keynote speech. A Dell spokesman said the 33-year-old wunderkind accepted the show's invitation with the understanding there would be only five such luminaries. But the roster swelled to nine speakers, including three other computer execs on the first day alone. Perhaps most irksome: the recent addition of Eckhard Pfeiffer, CEO of Dell archrival Compaq Computer Corp., who nabbed the prized morning spot on Comdex's opening day. Michelle Chang Comdex General Manager William R. Sell blamed Mr. Dell's turnabout on a "scheduling conflict." A spokesman at the company says the cancellation isn't related to Mr. Pfeiffer's last-minute addition. But the company didn't want its CEO's speech to be drowned out by the crowd either. "We pulled the plug on it at least two to three weeks ago and at that time we understood there were to be nine presenters," says the Dell spokesman. Mr. Dell now plans to use the free time to hold court at the Las Vegas Country Club.